If you’re running paid ads campaigns, you know how important it is to plan and optimize your budget, targeting, and messaging. But how do you know what your potential customers are searching for, when they are searching for it, and how much competition you have in the market?
One of the most useful tools to answer these questions is monthly search volume data, which tells you how many times a keyword or phrase was searched for on a search engine in a given month. This also gives you an idea of the level of demand and interest for your products or services in the online space.
How Can Monthly Search Volume Data Help You Plan Your Paid Ads Campaigns?
Monthly search volume data is measured using various tools and methods that collect and analyze user search queries on different platforms. Using the Eye10 Keyword Planner to search for keywords shows you the monthly search volumes of every keyword.
To plan your paid ads campaign more effectively, researching the search volume data for various keywords will help you to:
a. Identify Keywords
The higher the search volume, the more relevant the keyword is to more users. This helps you determine what interests your target audience and potential customers.
Then you can use these keywords to create ad groups, ad copy, landing pages, and offers that match the intent and needs of your audience. The same keywords should also feature in paid ad bids on platforms such as Google Ads and Meta Ads.
b. Gain Insights from Trends
Monitoring search volume data helps you spot emerging trends and changes in consumer behavior and preferences, especially when using a tool like the Eye10 Keyword Planner.
Insights gained from analyzing the data should naturally influence how you measure the performance of your paid ads and how you adjust your campaigns to capitalize on new opportunities and avoid potential pitfalls.
For example, suppose you notice that the monthly search volume for “vegan pizza” is increasing steadily. In that case, you might want to create a new ad campaign that targets this niche segment and offers your audience a special deal or promotion.
c. Understand Seasonality
One of the most frustrating phenomena in SEO and PPC ads is when your performance suddenly tumbles for no apparent reason. Before you tweak your campaign and multiply your problems, you must determine if you are not simply dealing with a seasonal fluctuation.
Measuring seasonal patterns by determining how search volume data changes by period will help you plan your paid ads campaigns ahead of time and optimize your budget, targeting, and messaging for different seasons or occasions.
There is a reason why you suddenly start seeing ads related to love, romance, and even the color red towards the end of January and during February. The marketers are simply being smart.
d. Identify Competition
Competition is something everyone has to deal with in life. And businesses are not exempted, too, especially when it comes to paid ads. Search volume is an important metric that determines the level of competition and difficulty for ranking and bidding on different keywords and phrases.
Using a tool such as the Eye10 Competitor Research tool, you can analyze what keywords your competitors are ranking for and the search volumes for those keywords. This helps you to identify gaps and opportunities in the market.
Tips for Using Monthly Search Volume Data Effectively
To make the most of monthly search volume data for your paid ads campaigns, here are three principal to help you:
1. Long-Tail Keywords
Due to their high specificity, long-tail keywords often have a lower monthly search volume. However, they generate incredibly high conversion rates and maximize your advertising budgets when targeted effectively.
This should make you understand that just because a keyword has a high search volume does not mean it is right for your business. Or even if it is right for your business, it might not be needed at that point.
2. Use Negative Keywords
Sometimes, you want to rank for one keyword but don’t want to waste impressions through your ads appearing for irrelevant or unwanted traffic. This is where negative keywords come in.
For example, if you sell coffee beans online, you might want to exclude “coffee shops” or “coffee machines” from your keyword list. Negative keywords can help you improve your click-through rate (CTR), quality score, and ROI by avoiding wasted clicks and impressions.
3. Monitor and Update Regularly
No keyword has a stable monthly search volume. It always changes over time due to various factors such as seasonality, trends, events, competition, difficulty, etc.
Therefore, don’t plan your paid ads campaign for this month based on data generated three months ago. You must always keep track of the changes and adjust your paid ads campaigns accordingly.
Identifying the search volumes of the keywords you are trying to bid on helps you to optimize your paid ads campaigns for different goals and situations. However, monthly search volume data is not enough by itself. You must also create compelling ads that resonate with your target audience and offer them value and solutions.
Eye10 SEO tools are always reliable support for search engine optimization and paid ads campaign. Take advantage of the limited $3 trial and experience this world of difference. Sign up now to take your paid ads campaigns to the next level.
Are there any limitations to the accuracy of monthly search volume data?
Search volume data on keywords may not always be accurate and may vary based on the tool used. This is because they are usually based on estimates, and calculations are often proprietary. Regardless, they remain useful insights for identifying trends and making informed decisions about your marketing strategy. Eye10 uses a model that allows users to access real-time information to gain the best insights.
How frequently should monthly search volume data be monitored?
Monthly search volume data is essential for any paid ad campaign business. It is recommended to monitor this data regularly, at a minimum of once a month. However, it may be necessary to keep a closer eye on it if your campaign is time-sensitive or if there are significant changes in your industry.
What are some common mistakes that businesses make when using monthly search volume data for paid ads campaigns?
Sometimes, people make the mistake of relying on high-volume keywords without considering how they are relevant to the business and the goals they are trying to achieve (if they have even set any). This is perhaps the commonest mistake. As you consider the search volume of keywords, consider the search intent. Other mistakes include failing to update your keyword lists and not regularly tracking performance metrics. It all boils down to having a solid strategy ahead of your campaign.
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