6 Tips to Find New Keyword Opportunities

Whether you are a blogger, marketer, or business owner, the right keywords can make all the difference in driving traffic to your website and improving your search engine rankings.

However, finding the right keywords can be daunting, especially in a crowded and competitive online marketplace. With so many businesses vying for the same audience’s attention, it’s important to stay ahead of the game and constantly look for new keyword opportunities.

This is the right guide for you if you want to identify and capitalize on new keyword opportunities that can take your online content to the next level.

Finding New Keyword Opportunities

Whether you’re a seasoned SEO professional or a beginner, this guide will provide the tools you need to expand your keyword portfolio and drive more traffic to your website.

1. Start with Seed Keywords

Seed keywords are the main keywords that define the content of your website or business. For example, if you run an online store that sells shoes, your seed keyword would be “shoes.”

To find new keyword opportunities, write down a list of seed keywords relevant to your business or website. Then brainstorm additions to the seed keywords based on your specific products or services. This includes synonyms, related terms, and variations of your main keywords.

By entering your website name and a seed keyword into the Eye10 Keyword Planner, you can find several ideas and suggestions for new keyword opportunities. The results even include integrated suggestions from Google Keyword Planner.

2. Run a Keyword Gap Analysis

Keyword gap analysis involves comparing your website’s keywords to your competitors to identify gaps and opportunities. You need to identify your main competitors and then use a keyword research tool to generate a list of their top keywords and search phrases.

Use this information to optimize your website’s content and target new keywords and search phrases your competitors rank for. However, consider the intent behind each query when selecting keywords.

Some questions may be informational, while others may indicate commercial intent. Targeting the right intent can help attract the right audience to your website.

The Eye10 Competitor Research tool has a section dedicated to Keyword Gap analysis, helping you determine what opportunities exist in keywords that your competitors are ranking for.

3. Check Communities and Forums

Communities and forums are excellent places to find new keyword opportunities because they are filled with people discussing and asking questions about topics related to your niche or business.

By browsing these platforms, you can discover new keywords that people use to talk about your industry or products. This could include social media groups, forums, and Q&A sites like Quora or Reddit.

Monitor these platforms for questions and recurring themes or topics related to your website, and look for keywords and search phrases that people use to describe their issues.

Take note of any unique or creative ways people are phrasing these questions or expressing their opinions. These can be potential long-tail keywords that you can target in your content.

4. Create an Audience Persona

Creating an audience persona can help you identify new keyword opportunities by understanding your target audience’s interests and behaviors. It begins with creating a detailed profile of your ideal customer. This should include demographic information, interests, and behaviors.

Your main goal in doing this is to establish a good idea of the challenges and needs of your audience. What are their pain points? What are their goals? What are their motivations?

Please pay attention to your audience’s language to describe their needs and pain points. This can help you identify new keywords that you can use to target them better.

5. Brainstorm Question-based Queries

Brainstorming question-based queries is another effective way to find new keyword opportunities. Question-based queries are search phrases that start with a question word such as “what,” “how,” or “why.”

For example, if your topic is “healthy eating,” and your keyword research shows that “low-carb diet” is a popular keyword, you could brainstorm question-based queries such as “What are some low-carb diet recipes?” or “How does a low-carb diet affect your health?”

This is a very effective way of generating low-competition but high-value long-tail keywords. Once you have a list of potential question-based queries, use the Eye10 Keyword Planner tool to analyze search volume and difficulty.

6. Monitoring Trends and News

Another way to find new keyword opportunities is by finding out the leading trends in your industry. It is particularly important because SEO is dynamic, and keywords with high value today may have a lower value next year.

So, you must keep updating yourself on the latest happenings in your niche. You can achieve this by keeping up with thought leaders and influencers in your industry.

Please pay attention to what they share and talk about, whether on social media or otherwise. This can give you insight into what topics and keywords are currently popular. Also, always try to read industry publications, blogs, and news sites to stay up-to-date with your industry’s latest news and trends.

Conclusion

Finding new keyword opportunities is crucial for the success of any SEO strategy. With the right approach, you can uncover untapped keywords that your competitors might be overlooking, giving you a unique advantage in your market.

Using tools like Eye10 Keyword Planner, integrated with Google Keyword Planner results, analyzing competitor keywords, and focusing on long-tail keywords, you can expand your keyword portfolio and drive more traffic to your website. Unlock this advantage by signing up on Eye10 now.