Kategori: seo

In the beginning, there was word-of-mouth marketing. There still is, but because of the internet, there is now a different word-of-mouth strategy. Family and friends or colleagues do not carry this kind out; rather, it is spearheaded by a new growing section of the internet, specifically the social media space: influencers. Influencers are people who […]

A solid content strategy is required to rank on search engines, and this can be achieved using topic clusters and pillar pages. Topic clusters and pillar pages are interlinked web pages structured around particular topics and subtopics. Organizing your content this way helps you take a systemic approach to SEO and ensure you stay on […]

As an SEO professional, you must know about search intent as the expectation behind a user’s search query whenever they use a search engine. Is a local search intent different? Not really. Local search intent means focusing on searches based on a user’s area. Local search intent often falls in the commercial and transactional category […]

Your brand identity refers to how you represent your brand to the public. It’s just like human self-presentation. There are ways you speak, styles you adopt, and mannerisms unique to you, and your loved ones have come to associate those things with you. When it comes to the business world, not much is different. Your […]

Ever since search engines became the window to the internet, the fate of several businesses has come to be hinged upon how discoverable their business is online. Fundamentally, SEO keyword research aims to discover the vocabulary of your target audience and then use this insight to develop content that enhances your site’s ranking on search […]

A sales funnel encompasses guiding your prospects from being aware of your brand to becoming loyal customers. And it is every business’s dream to win customers loyal to their brand. How do you build a sales funnel that helps you do just that? Today, the competition is tough, and a new business is launched every […]

There is a lot of emphasis on content quality and website authoritativeness in SEO. However, anyone serious about enhancing their SEO strategy cannot ignore the technical aspects. Ensuring that your website is mobile-friendly, loads fast enough, and generally performs very well is critical to user experience, affecting how your website ranks. Even though many people […]

If you are a web developer or a website owner, you might have heard of AMP and PWA. These two technologies aim to improve web pages’ performance and user experience, especially on mobile devices. But what are they exactly, and how do they differ? In this article, we will explain what AMP and PWA are, […]

To rank higher on Google and provide a better user experience for your website visitors, you must pay attention to Core Web Vitals. These are specific factors that Google deems important in a webpage’s overall user experience. They measure how fast your page loads, how responsive, and how stable it is. Core Web Vitals are […]