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Using Historical Keyword Traffic Data to Project Future Traffic Trends

Posted on 14-03-2023

By analyzing past search trends and user behavior, businesses can make informed decisions about their online marketing strategies and optimize their websites for maximum traffic.

This article will explore how historical keyword traffic data can project future traffic trends and provide practical tips for businesses and website owners to leverage this data to improve their online visibility and drive more search traffic and business growth.


What Is Search Forecasting?

Search forecasting is the process of predicting the future behavior and trends of online searches.

It involves analyzing historical data on search volume, user behavior, and other factors to identify patterns and predict how search demand will evolve.

By accurately predicting future search trends, businesses can make informed decisions about allocating resources and optimizing their online presence for maximum visibility and engagement.


Why is Search Forecasting Important?

  1. By utilizing search forecasting, you can make knowledgeable decisions regarding the investment required for various marketing channels like SEO, PPC, and content marketing.
  2. By utilizing search forecasting, you can gain insights into the performance of your competitors in search results and pinpoint ways to surpass them.
  3. To develop content that resonates with your target audience and boosts engagement, you can strategize your content by anticipating popular themes and topics in the future.
  4. You can identify potential areas for strategy or tactic adjustments to achieve your goals by comparing actual search performance with forecasted performance.
  5. The practice of search forecasting enables you to anticipate shifts in search behavior and algorithm updates, allowing you to stay prepared. This can, in turn, help you avoid costly mistakes and make the most of your marketing investments.


Keyword Traffic Data Metrics

This section explains the various keyword traffic data metrics that are evaluated in search forecasting:


1. Estimated Search Volume

This estimates the number of times a particular keyword or phrase is searched on a search engine during a specified period, typically one month.

This metric is critical in search forecasting since it assists you in determining the popularity of a specific keyword or phrase and estimating the potential traffic to your website resulting from that keyword.

This is basic data you can find in the Eye10 Keyword Planner tool.



2. Keyword Difficulty

This refers to the level of difficulty in achieving a higher rank in search engine results pages (SERPs) for a particular keyword or phrase.

It involves considering several factors, including the keyword’s competitiveness, the quality, and relevance of the website’s content, and industry authority.

Assessing keyword difficulty is crucial in predicting search outcomes as it enables you to identify and target keywords based on your potential to rank.


3. Your Website’s Ranking

This metric measures the position of your website in the search engine results pages (SERPs) for a particular keyword or phrase.

It is an important metric to evaluate in search forecasting as it helps you track your progress in improving your website’s visibility and performance in search engines.


4. Competitor Ranking

The competitor ranking metric assesses the ranking of your competitors’ websites on the search engine results page (SERP) for a specific keyword.

Examining competitor rankings plays a crucial role in search forecasting because it enables you to understand the competitive environment and discover possibilities to enhance your rankings.

Use Eye10’s dedicated tool for competitor research to analyze your competitors and enhance your strategy with that data.



5. Search Intent

The purpose of a user’s search for a specific keyword or phrase is known as search intent.

Recognizing search intent is crucial in predicting search behavior, as it allows you to customize your content to satisfy the requirements and anticipations of your intended audience.


6. Related Queries

This metric refers to the related keywords or phrases that users search for along with the target keyword.

Evaluating related queries is important in search forecasting as it helps you identify additional keywords to target and understand the context in which your target keyword is used.

This can help you optimize your content and improve your website’s visibility and performance in search engines.


Use Necessary Tools

You can utilize the following tools for search forecasting:


This tool lets you spy on your website’s performance in the search results. It’s a handy tool that helps you fine-tune your site for maximum exposure and efficiency. You can access useful data on how many people visit your site, what they search for, how often they click on your links, and how well you rank for certain keywords.

You can also use Google Search Console to forecast your search traffic by looking at historical data and finding patterns and trends in how people use your site and what they look for. This way, you can anticipate future search behavior and plan accordingly.


It empowers you to examine and investigate keywords for your marketing campaigns. It also provides search prediction by offering insights into the estimated search volume and keyword difficulty.

This feature could enable you to identify and target high-traffic keywords and allocate your resources effectively.


With the Eye10 Keyword Planner, you get to see what keywords your website is ranking for and ideas and suggestions for future ranking opportunities.

What more? The Eye10 Keyword Planner integrates data from the Google Keyword Planner. This gives you a maximal combination of resources to find keywords with high potential.



It enables you to examine search trends for particular keywords and subjects. It provides information on search volume, correlated inquiries, and geographical location, which can aid you in predicting future search behavior and search forecasting by detecting trends.

Additionally, Google Trends can assist you in identifying seasonality and other trends in search activity, which can be leveraged to inform your marketing and advertising approaches.



Finally, historical keyword traffic data can be a valuable resource for businesses and website owners looking to predict future traffic trends and optimize their online presence.

However, analyzing this data can be time-consuming and complicated, especially for those who are new to SEO but also for the pros. That’s why we recommend using Eye10 SEO tools to simplify the process and provide actionable insights into your website’s performance. Sign up today to analyze your historical keyword traffic data and take your online presence to the next level!


Is it possible to utilize historical keyword traffic data for predicting future sales or revenue?

Although historical keyword traffic data can glimpse forthcoming traffic patterns, it may not accurately predict future sales or revenue. This is because other elements, such as website design, user experience, and product quality, can substantially influence sales and revenue.

What is the recommended frequency for updating my analysis of historical keyword traffic data?

It is important to regularly update your analysis of historical keyword traffic data to ensure that you are keeping up with changing trends and search algorithms. This may range from monthly to quarterly or even annually, depending on the industry.

What steps can I take to make sure that I am utilizing historical keyword traffic data efficiently?

It is crucial to employ trustworthy tools and methods to analyze them. Moreover, it's essential to assess the data within the framework of other aspects, such as industry trends and user behavior.

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