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Landing pages are among the most effective ways to convert visitors into leads, customers, or subscribers. But how do you make sure your landing page attracts the right audience and persuades them to take action?
The answer is keyword research.
You can create landing pages that match their needs, interests, and intent by understanding what your potential customers are looking for through the words and phrases they search for. In other words, keyword research can help you to:
The first step to creating a high-converting landing page is to conduct keyword research. Here are some steps to follow:
Before you start looking for keywords, you need to have a clear idea of your target audience and their problems. This will help you find relevant and specific keywords to your niche and offer. You can use tools like buyer personas, surveys, interviews, or social media analytics to define your target audience.
Once you have a clear picture of your target audience, you can identify their pain points and how your landing page can solve them. For example, if you are offering a free ebook on how to start a blog, some of the pain points of your audience might be that they don’t know how to:
Once you have identified your target audience and their pain points, you can use keyword research tools to find relevant keywords for your landing page. The Eye10 Keyword Planner is purposely built for this, providing keyword lists based on what you are already ranking for and what you plan to rank for.
More so, it integrates results from the Google Keyword Planner tool. So, you have that covered as well. And the Eye10 Keyword Planner is easy to use.
Just enter a seed keyword related to your topic as well as the URL of your website, then watch as it jumps into action to generate lists of related keywords that you can filter and sort according to various criteria.
Some of the criteria that you should pay attention to when choosing keywords for your landing page are:
The final step of conducting keyword research for landing pages is to choose the best keywords for your landing page based on relevance, difficulty, and opportunity.
One way to find keyword ranking opportunities is by identifying keyword gaps shared with your competitors. If your competitors are ranking for certain keywords, but you aren’t, that’s probably your cue to double up your efforts. With the Eye10 Competitor Research tool, you can explore keyword gaps and make amends.
After you have chosen the best keywords for your landing page, you need to optimize your landing page for conversion with keywords. The most important step here is to use keywords in strategic places like the headline, subheadings, body copy, call to action, and meta tags. Consider the following examples:
Keyword research is one of the most important steps to creating a high-converting landing page. Following the steps and tips in this article, you can find and use the best keywords for your landing page to drive more traffic, leads, and sales.
The best keyword research takes place by using the right tools. And with the Eye10 Keyword Planner, you can be sure you are on the right track to get data insights and real-time information to build your keyword list. A trial is all you need. And it only costs $3. Get started today!
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