Landing pages are among the most effective ways to convert visitors into leads, customers, or subscribers. But how do you make sure your landing page attracts the right audience and persuades them to take action?
You can create landing pages that match their needs, interests, and intent by understanding what your potential customers are looking for through the words and phrases they search for. In other words, keyword research can help you to:
Drive more organic traffic to your landing page by ranking higher on search engines.
Increase the relevance and quality of your landing page content by addressing your audience’s pain points and desires.
Optimize your landing page design and layout by following your industry and niche’s best practices and standards.
Craft a compelling and clear call to action that motivates your visitors to take action.
How to Conduct Keyword Research for Landing Pages
The first step to creating a high-converting landing page is to conduct keyword research. Here are some steps to follow:
1. Define Your Target Audience and Their Pain Points
Before you start looking for keywords, you need to have a clear idea of your target audience and their problems. This will help you find relevant and specific keywords to your niche and offer. You can use tools like buyer personas, surveys, interviews, or social media analytics to define your target audience.
Once you have a clear picture of your target audience, you can identify their pain points and how your landing page can solve them. For example, if you are offering a free ebook on how to start a blog, some of the pain points of your audience might be that they don’t know how to:
Choose a niche, a domain name, or a hosting provider,
Once you have identified your target audience and their pain points, you can use keyword research tools to find relevant keywords for your landing page. The Eye10 Keyword Planner is purposely built for this, providing keyword lists based on what you are already ranking for and what you plan to rank for.
More so, it integrates results from the Google Keyword Planner tool. So, you have that covered as well. And the Eye10 Keyword Planner is easy to use.
Just enter a seed keyword related to your topic as well as the URL of your website, then watch as it jumps into action to generate lists of related keywords that you can filter and sort according to various criteria.
Some of the criteria that you should pay attention to when choosing keywords for your landing page are:
Search volume: you want to choose keywords with enough search volume to drive traffic to your landing page but not too much that they are too competitive or broad.
Competition level: if your website is still developing, focus on low or medium-competition keywords to improve your ranking chances.
Intent: landing pages work best with keywords with high commercial or transactional intent because they are more likely to convert.
3. Choose the Best Keywords
The final step of conducting keyword research for landing pages is to choose the best keywords for your landing page based on relevance, difficulty, and opportunity.
Relevance: is your keyword relevant to your offer? You must ensure you can provide value and satisfy your visitors’ intent.
Difficulty: as mentioned earlier, keywords with low to medium difficulty are the easiest to rank for and are often long-tail.
Opportunity: This is how much potential traffic or conversion a keyword has. Certain keywords have a high opportunity so that you can drive more visitors and leads to your landing page.
One way to find keyword ranking opportunities is by identifying keyword gaps shared with your competitors. If your competitors are ranking for certain keywords, but you aren’t, that’s probably your cue to double up your efforts. With the Eye10 Competitor Research tool, you can explore keyword gaps and make amends.
How to Optimize Landing Pages for Conversion with Keywords
After you have chosen the best keywords for your landing page, you need to optimize your landing page for conversion with keywords. The most important step here is to use keywords in strategic places like the headline, subheadings, body copy, call to action, and meta tags. Consider the following examples:
Headline: How to Start a Blog in 2023: The Ultimate Guide
Subheading: Learn how to start a blog and make money from scratch with this free ebook
Body copy: In this ebook, you will discover how to choose a niche, a domain name, and a hosting provider; how to set up and design your blog; how to write engaging and SEO-friendly content; how to promote your blog and generate traffic; and much more.
Call to action: Download Your Free Ebook Now
Meta title: How to Start a Blog in 2023: The Ultimate Guide | Free Ebook
Meta description: Learn how to start a blog and make money from scratch with this free ebook. Download it now and get started today.
Keyword research is one of the most important steps to creating a high-converting landing page. Following the steps and tips in this article, you can find and use the best keywords for your landing page to drive more traffic, leads, and sales.
The best keyword research takes place by using the right tools. And with the Eye10 Keyword Planner, you can be sure you are on the right track to get data insights and real-time information to build your keyword list. A trial is all you need. And it only costs $3. Get started today!
Can I use long-tail keywords for landing page optimization?
Long-tail keywords are quite effective for landing pages since they address specific problems, even though they may have lower search volumes. That might mean you must create multiple landing pages for various keywords to spread your net the widest.
Should I focus on one keyword per landing page or multiple keywords?
There is no straightforward answer; it all depends on your objectives. However, focusing on one primary keyword per landing page is recommended. However, there may be other secondary keywords to provide additional context.
What is the impact of keyword research on the overall user experience?
When done effectively, keyword research should be used to provide relevant and valuable content to users. Subsequently, users find what they are looking for quickly and easily, and they are more likely to stay on your site, engage with your content, and be converted.
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