Want to know more about?

Rank Checker tool

Find out where your pages rank on search engines for your chosen keyword, and track your page rankings over time with Rank Checker. Enter your URL, the keywords you want to rank for, and Rank Checker will do the rest!
Rank Checker is a tool that helps users to monitor changes in their ranking on Google according to selected keywords.

How Rank Checker works is that you create a group and add your domain name along with your list of keywords. From this point onwards, the keywords you add in relation to this domain will be tracked. You can also track the current positioning of that page, and whether the ranking has recently changed or not will be clearly stated.

The data found in Rank Checker is continually updated, so we recommend users keep a close eye on the findings to ensure their pages are performing as expected. Rank Checker is also an essential tool to monitor the progress of any changes made to a website, especially in terms of how these changes have affected that page's visibility on search engines
BENEFITS OF Rank Checker

Why should you try Rank Checker?

See where your pages rank on search engines
Instantly see whether your pages are ranking highly or if your SEO strategy needs work
Track your page rankings over time
Discover whether recent changes to your website have helped or hindered your SEO
Connect with additional SEO tools
You can integrate Rank Checker with Eye10’s On-Page SEO tool as well as Google Search Console
tool features

What's included in the Eye10 Rank Checker tool?

General features


Add your domain so that Eye10 can specifically track the performance of keywords on your website from this point onwards.

If you are working with multiple domains, you can add each website as separate groups, making it super easy to track each project's progress.

Rank Checker data relating to each URL is also available to download as a PDF or CSV for your convenience. For example, you may want to share this data with other team members or create progress reports that analyze your SEO strategy over time.

Add keyword

If you imagine a user typing in a search query into Google to find your website, what words or phrases would they use?

Keywords are a core aspect of any SEO strategy. Rank Checker monitors the performance of your keywords in relation to the search engine positioning of your web pages over time. Eye10 will display the search engine positioning for each keyword.

Alternatively, the message ‘not in top 100’ will appear if the page is currently not ranking for that keyword.

If your keywords don’t have a good ranking, then you’ll know where to focus your efforts to improve. For example, implementing that keyword more frequently within the body copy, titles, and page metadata. Likewise, increasing the word count on the page and working on your off-page SEO (backlinks) are also helpful steps too.

Keep an eye on your page rankings over time with Rank Checker to ensure that any pages that rank highly on search engines retain their position.

Audit Tool

Eye10 has a handy SEO audit function in the form of our On-Page SEO tool that takes a comprehensive look at how your website is performing. Integrating Rank Checker with On-Page SEO helps you keep track of your website’s performance.


Did you know that location is important for SEO? Search engines want to match users with the most helpful results, and factoring in the users' location is no exception.

While sometimes users will be given results from other countries, it all comes down to relevance. Most of the time, especially with the likes of e-commerce, users will expect that the website operates in the same country as them. Otherwise, they won’t be able to purchase from that website, or it may be irrelevant to their needs.

Therefore, your website’s SEO should also be tailored to the country you specifically want to target. Remember, not all page views are created equal. So, your conversions will suffer if you are gaining a high amount of web traffic from countries that cannot shop on your website or use it properly.


Rank refers to your website’s current on a search engine results page (SERP) when a user types in a particular search query.
It’s extremely important that your pages rank highly (i.e., position #1-10) for the main keywords associated with your page. The further down the rankings your pages sit, the less likely your pages will be visited because they aren’t being found by users.
The tools Eye10 provides will help improve your page rankings by making it easy to understand why your pages aren’t ranking as highly as they should be and what steps you need to take to fix the problem. For example, looking at the keywords gap, your pages have compared to your competitors, not to mention conducting an SEO audit through our On-Page SEO tool.

Rank difference

When you make changes to your website, this will affect your page rankings either positively or negatively. Rank difference is your guide to let you know whether recent changes have been successful or not, depending on whether the page has moved up or down in the rankings for the keywords associated with it.

Your rankings may also shift naturally over time due to your competitors competing for the same keywords.

Ideally, your pages will move ever closer to that highly prized #1 position on search engines the more you work on your SEO strategy. To achieve this aim, look to optimize your page in terms of the main keywords associated with it. Use Eye10 to research these keywords and see what your users want to know when searching for them, ensuring your page provides all the answers and a quality browsing experience.


Searches let you know how many users enter your chosen keywords as search queries. The higher the number, the more people are searching for that keyword. Although a downside is that there tends to be more competition for higher search volumes.
If a keyword has a low search volume, this may mean your SEO strategy needs optimizing to focus on keywords that will bring in more traffic. However, low search volumes aren’t always bad news, as it may just mean what you offer is incredibly specific, meaning when people search for that term, you are more likely to earn a conversion.
Use your judgment as to whether your keywords are on point as, ultimately, if there is little search volume across the board and your page views are low, things won’t improve unless you optimize your pages with what people are searching for. Relevancy is also crucial here, as whatever keywords you focus on must specifically relate to the content or functions available on your page to ensure your bounce rate doesn’t soar.

Created at

See when you first entered the keyword into Rank Checker, allowing you to see how long you've been trying to target that keyword, and whether your efforts have been successful thus far.

Created at provides the specific date and time the keyword was first tracked. This feature is handy if multiple people users are working on the same SEO project.

Also, if providing professional SEO services, tracking how long you've been working on each keyword can help you calculate the ROI of your services.

Connect to Search Console

Google Search Console is packed with a plethora of tools to help your website shine online. So why not combine it with Eye10’s Rank Checker so that you’ll receive the best of both worlds?

Ensure that you have a Google account and that Search Console has been set up before linking your account. You’ll then receive instant and continuous data about your web page rankings, ensuring your SEO strategy remains informed.

SEO Ranking FAQs

Below, we’ve answered some of the most common questions relating to Eye10’s Rank Checker and SEO rankings.

Don’t see your question? Reach out to us any time for further help. You can also drop us a line if you’d like us to cover a particular topic in greater detail in a future Eye10 blog post.

What is page rank?

Page rank refers to where your pages are positioned on search engines when users type in related queries. The higher the ranking of your pages, the more likely users will click on them. Therefore, page rank is of utmost importance for any website.

Many aspects contribute to page rank, which all fall under the umbrella of SEO (on-page, off-page, and technical SEO).

First and foremost, your pages need to be optimized with specific keywords in mind to be able to rank at all. These keywords should directly relate to your niche and the page ensuring your users relevance. If keywords don’t feature on your page, it’s difficult for that page to rank because you aren’t giving search engines enough clues.

Ultimately, building page rank is about demonstrating that your page is a source of trust and authority. It should provide a quality experience to users in terms of the content and overall user experience. The more people click on your website and link to it, the higher your page rank will climb, especially if it is optimized correctly with on-page SEO techniques.

Why should I use Rank Checker?

Imagine your SEO strategy as a giant game of Jenga or Kerplunk, in that every move is make or break. Some things you change will help you win on search engines, and other changes could do more harm than good.
The only way you’ll know if the changes you make to your SEO strategy are working is to track your page rankings and keywords over time. Rank Checker is the perfect tool for the job, as it clearly displays where your pages are currently ranking on search engines for particular keywords and whether this positioning has recently gone up or down.
Keep an eye on Rank Checker, especially if you’ve made changes to your website. For example, switching hosting providers, redesigning your website, or rewriting your website’s content.
While it’s not the end of the world to drop a couple of places, any position below 10 is a cause for concern, as it means you’ll slip off the first page of the results. Likewise, even if your website currently holds the first position on search engines, that’s no guarantee it will stay that way! Therefore, Rank Checker can also be used to check that your competitors haven’t knocked you off the top spot, remembering that the first page of Google captures 71% of web traffic.
If your website does dip down the rankings, it will be much easier to recover if you use Rank Checker, as you can quickly get on top of the issue and regain your higher position. But, if you never bother to track your page rankings, you’ll never know that your competitors have overtaken your website.

How to check SEO ranking

Eye10 provides several tools that help to check your website's SEO ranking and the different keywords you wish to rank for.

However, Rank Checker is definitely one of the best tools for the job, as it will continue to work in the background on your behalf. Once you enter your URL and the keywords you want to rank for, Rank Checker will tell you the current positioning of your pages and will then continue to check the positioning from this point on.

The page's rank for the keywords entered will be displayed under ‘rank’. Next is a column called ‘rank difference’, which will tell you if the positioning has changed recently, including whether the ranking has improved or worsened. From there, you can either rest easy in the knowledge that your SEO strategy is working, or you can explore the full range of tools Eye10 provides to pull up your page rankings.

How to boost SEO ranking

Rank Checker will tell you the current positioning of a particular page in relation to a set of keywords. If you see that your page isn’t ranking as high as is ideal, there are plenty of ways you can improve this.

Eye10 is packed with features that go into greater detail about your page ranking, including On-Page SEO, Competitor Research, and Keyword Planner. You can use this information to implement meaningful changes into your pages to help them climb the search engine rankings.

For example, if you notice that your keyword density is low or if you have a keyword gap compared to your competitors, these all offer excellent starting points on what aspects need improvement.

Only if your page has been correctly optimized for that keyword will it rank, and if that keyword has a lot of competition, then more work will be required to rank above your competitors. But, it is completely possible to improve your page rankings, especially with the information Eye10 will give you across each of our tools.

Be sure to regularly check Rank Checker to see if the changes you’ve made have increased your page rankings or not.

How to maintain SEO rankings

All SEO strategies need monitoring over time to ensure pages still rank in a satisfactory position on search engines - especially the pages which have the highest conversion potential. Bear in mind that there may be a lot of competition for the keywords you are looking to target, which is why it’s not enough to assume your pages still hold their previous high ranking.

Rank Checker will give you details of the current positioning of your pages and whether your page rankings have recently changed or not. Maintaining high rankings is easier when you use Rank Checker, so you can be alerted to any negative changes sooner rather than later. To maintain or regain your SEO rankings, we recommend using our SEO audit tool (On-Page SEO), Industry Checker, or Competitor Research tool. Doing so will provide you with data about what your competitors are doing differently from you, which may have resulted in your rankings slipping.

Also, if there are any technical issues with your website, you’ll be alerted to these too. Be sure to implement any recommended changes, and ensure that your page has been correctly optimized for the keywords you are looking to target if you want to maintain your page rankings.

How to rank nationally SEO

You’ll notice that when using Rank Checker and many other Eye10 features, you’ll be asked to enter your location. The reason for this is so that your SEO can be targeted toward the correct audience.

After all, not all page views are created equal! A great SEO strategy will factor in the location of the intended audience, especially if the content is specific to a country. For example, a small e-commerce business in New York that ships across the USA would want the bulk of its website traffic to originate from the USA to ensure conversions are more likely.

For your website to rank nationally, it must be designed and optimized with your target country in mind factoring in everything from the hosting platform, domain suffix, and general content. You should also mention your location with your content, and for local SEO, you should mention the city or general area your business is based in.

Explore all available tools within your website to ensure it has been optimized for your target location. Beyond this, you should create content such as landing pages and blogs which mention your location to give search engines clues that your website is relevant to a specific audience.

How to rank on page 1 of Google

As noted, 71% of users are captured by the first page of Google. So it’s no wonder the competition to appear within the top 10 places that form that first page of a SERP is so tough!

There’s no apparent reason as to why your page isn’t on the first page of Google or any other search engine. However, the answer often lies in how well your page has been optimised for your target keywords, the quality of the user experience and how trustworthy your website is. If any of these elements fall below par, expect your page rankings to follow suit.

The first consideration should be looking at the content of your website, including its written copy, headings, image optimization, and metadata. Ask yourself whether these all contain relevant keywords and whether everything has been written with current SEO data in mind relating to that keyword. The likes of a low word count on a page and a low keyword density just won’t cut it if you want your pages to rank highly. Therefore, each page should have an SEO strategy behind it to ensure all opportunities have been taken to make the page visible on search engines.

If you’re unsure about your next steps, Eye10 has got you covered. Our On-Page SEO is an SEO audit tool that will uncover all the answers you need about how to improve your page rankings. Use in conjunction with Rank Checker to monitor your page rankings over time. If you’re prepared to put in some effort with your SEO strategy, position #1 on Google is far more likely to be in reach versus not fixing a failing or non-existent SEO strategy

Is content length an SEO ranking factor?

Yes, and page word count is an aspect that Eye10's SEO audit (On-Page SEO) will consider when calculating your overall website health score. There are a few reasons why a higher word count is desirable for any website.

First of all, if a page only has a handful of words, then this doesn't give the user a lot of content to read. The result is a poor dwell time and an early exit from that page which is bad for SEO. Blog or news articles with a short word count are a notable example of where a low word count can be particularly harmful.

Another factor here is that if your page has a low word count, it likely doesn't contain enough keywords. A lack of keywords makes it difficult for search engines to crawl your website because your page just isn't appearing relevant without enough content.

Any page with 150 unique words or less is considered to have a low word count. However, industry experts recommend having at least 2000 words on each page. That number may seem daunting, but it's important that your website fully explains the products, services, or topics mentioned on a page. While it's important not to waffle on, not bothering either isn't a good strategy, which is why your content must be properly planned out to ensure your pages will be visible on search engines.

What are the most important SEO ranking factors?

In no particular order, some of the top SEO ranking factors include: making sure your website is live and visible to all users, a fast page speed, responsive across all devices, domain age, domain authority, content optimization, excellent user experience, backlinks, internal links and listing real business information (i.e. on ‘contact us’ pages and on Google My Business).

Ultimately, search engines want a website that works well and is relevant to what users are searching for. Users want a website that provides everything they are looking for and is easy to navigate. Any meaningful SEO strategy will consider search engines and users in equal measures factoring in all of the above aspects.

Why is my website not ranking on Google?

Starting with the basics, check that your website is live and that Google has indexed your pages. It can take anywhere from a few days up to six months for brand new websites to be crawled by Google, so you may need to request that Google crawls your website if it hasn’t already. Websites that lack security certificates or fall foul of Google’s webmaster guidelines may struggle to be indexed, so bear this in mind.

Beyond this, ranking on Google comes down to your SEO strategy. Ideally, you should have a list of keywords you want each page to rank for, and each page should be optimised with these keywords in mind.

Your written content in the form of headings, body copy, and metadata is where your keywords will need to feature. Plus, your images, including alt tags and file names, should also be optimized for SEO.

If your page isn’t ranking, then it’s highly likely there isn’t enough content that features these keywords. Likewise, search engines want to send users to websites that provide a valuable experience, where users will spend as long as possible on the page. Therefore, your website’s design and overall functionality need to be on point too.

Your website is also going to require backlinks to rank above your competition. So, you also need to consider how to encourage your page shares, especially on websites with high domain authority. The more angles you approach in regards to your SEO strategy, the more likely your pages are to rank highly.

How to rank a website fast

With 5.6 billion searches conducted every day on Google alone, having a website that not only ranks but appears on the first page of a results page is essential.

Existing websites will find it easier to implement changes that are quickly recognized by search engines, as it can take a while for newer websites to be indexed by Google. Although, you can request Google indexes your pages if this hasn’t already happened.

Either way, to get your website ranking fast, you will need to approach your SEO strategy with a clear plan. This starts with having a list of keywords you want to rank for, ensuring these features are in abundance within the content of your page, including its metadata. Avoid low word counts on pages, copied or duplicated content. Expand on your keywords by including related questions, ensuring all bases are covered.

Taking care of your technical and off-page SEO is also important. Users expect a website that’s safe to access and fast to load, not to mention easy to navigate. Encouraging shares of your website also helps to get your page ranking or will improve on existing rankings.

Does Google still use keywords?

Yes! Keywords remain one of the main aspects search engine robots look for when crawling a website to determine whether it is relevant to the search query entered.

Therefore, your website must include plenty of keywords throughout its content. You can discover new keywords and check your keyword density with Eye10. In addition, you can also check your keyword use compared to your competitors, making it easier than ever to create an effective keyword strategy.

What are organic keywords?

Whether it’s about traffic or keywords, the term organic means the opposite of paid.

Using organic keywords means implementing keywords into your website’s content without that content having been paid to be seen.

An example of paid advertising would be a PPC (pay per click) advertisement. Organic keywords do not disappear once the ad is no longer being paid for, as with PPC, making organic keywords something that will work hard on your website’s behalf over time without having to pay for them.

Where does my website rank for keywords?

Rank Checker will instantly tell you where your website ranks for keywords. Simply enter the domain and the keywords you would like to rank for. This is fantastic if you see a high-ranking position for that particular keyword.

However, anything below position #10 means your website is not appearing on the first page of a search engine when a user enters that specific keyword, meaning your SEO strategy needs some work.

Implement the changes Eye10 suggests to improve your page rankings across all our tools. Allow time for the changes to be recognized by search engines, and consult again with Rank Checker. Also, make sure to use Rank Checker over time so that your competitors don’t move ahead of you on search engines with their efforts either. Keep up the work until your rankings improve.