5 Top Functions of Google Analytics

Google Analytics is a comprehensive and widely utilized tool that enables the evaluation and enhancement of website performance. The most appealing aspect of this tool is that it’s available at no cost.

With its extensive capabilities, Google Analytics provides valuable insights to inform sound decisions about your website and business. To support this objective, we have compiled the top five essential functions of Google Analytics.

These functions will enhance the comprehension of your audience, evaluate marketing effectiveness, unveil new prospects, and accelerate issue resolution.

1. Track Website Interactions and Conversions

Enabling event and conversion tracking in Google Analytics enables you to measure user engagement goals on your website by monitoring various user actions, such as form completion, purchase, CTA button clicks, or newsletter subscriptions.

By analyzing this data, you can better understand how users interact with your website or app and evaluate whether your SEO strategies are successfully accomplishing your business goals.

In the event of a high bounce rate on a particular page, for example, this serves as a warning to investigate the page’s efficacy and determine why users are leaving without taking further action.

Thus, the user behavior insights provided by Google Analytics are invaluable for optimizing your website or app for superior performance outcomes. However, if you specifically want to determine your search engine ranking, you will need a different type of tool, and Eye10 Rank Checker is precisely what you need.

2. Measure Lead Generation

To improve your advertising campaign, you must know how many leads your website produces and which channels bring the most.

Google Analytics can help you track engagement events and lead conversions. This data can guide you to optimize your lead generation strategies.

You can also learn more about leads’ actions on your website by studying their behavior. This means you track their journey from when they land on your site to where they convert into a lead.

Of course, segmenting these users by demographics or other characteristics for more intelligent analysis is possible. Overall, this information enables you to identify potential roadblocks in your lead generation funnel and make necessary adjustments to improve your conversion rates.

3. Analytics Intelligence

One of the fascinating features of Google Analytics is its AI-based functionalities, which provide easy access to the information you need without manual sorting.

By utilizing machine learning algorithms, the system identifies patterns and trends in website data, flagging noteworthy changes or irregularities, such as abrupt shifts in user behavior.

Furthermore, the platform incorporates natural language processing (NLP), allowing you to ask questions about your data in everyday language and receive immediate responses without complicated data analysis.

For example, you can ask questions like “What are my top landing pages?” or “How many users did I have last week?” and obtain tables, charts, or text responses. Filters, segments, and comparisons can also be utilized to refine these questions if necessary.

However, you must note that Google Analytics may not provide in-depth data for metrics like site speed. You may have to use the more comprehensive Eye10 Pagespeed tool, which generates data from Google Pagespeed Insights and GTmetrix.

4. Visualize and Customize Reports

In today’s age, any analytics tool worth considering must enable users to generate customized reports and dashboards that present data comprehensibly and interpretably.

Google Analytics is no exception, providing numerous visualization choices such as tables, charts, and graphs. This feature is especially valuable when sharing insights with internal and external stakeholders.

For novice users, Google Analytics also features pre-constructed reports and dashboards that easily access essential metrics like website traffic, user behavior, and conversion rates.

As you become more skilled, these data segments can be customized according to your specific needs. Indeed, directly from Google Analytics, you can share reports and dashboards with other people within your organization, a useful feature that supercharges collaboration and decision-making.

And there is the Looker Studio allows you to connect your Google Analytics data with other data sources (such as Google Ads or BigQuery) and create interactive dashboards and visualizations.

5. Generate Advertising Data

Google Analytics is used to track normal SEO data, but it is also a highly useful tool to measure the impact of your advertising campaigns.

To generate advertising data in Google Analytics, you need to link your account with your other advertising accounts (such as Google Ads or Meta Ads), enable data-sharing settings, and identify cross-channel trends and opportunities in your advertising strategy.

This will allow you to import data from your advertising accounts into Google Analytics and vice versa. Then, using tracking codes and tacks, you can observe your website’s specific actions or conversions after users click on your ads.

Additionally, you can create custom reports and dashboards that specifically focus on advertising performance metrics such as click-through rates (CTR), cost per click (CPC), and return on ad spend (ROAS), among others.

To determine which keywords should be included in your ad campaign, the Eye10 Keyword Planner can help you with keyword ideas and suggestions.

Conclusion

Google Analytics is an effective and flexible tool that can aid you in enhancing your website’s performance and accomplishing your objectives. It is a necessary component of any knowledgeable SEO marketer’s toolkit.

Despite its proficiency, Google Analytics may not be able to resolve all concerns. To address various aspects such as competitor analysis, keyword planning, industry evaluation, and more, you can utilize the Eye10 suite of SEO tools. You can register for Eye10 SEO tools by clicking here.