Why You Should Build a Diverse Backlink Profile

One of the most important factors that contribute to your website’s search engine ranking is your backlink profile.

A backlink profile refers to the number of links pointing to your website from other sites, and the quality of the links.

In the past, the more backlinks a site had, the higher it would rank. However, search engines have become more sophisticated, and now the focus is on having a diverse backlink profile.

In this article, we will explore why building a diverse backlink profile is crucial and how it can help your website achieve higher search engine rankings and increased traffic.

Advantages of a Diverse Backlink Profile

Backlinks are a long-term investment in SEO, as they provide benefits long after they are acquired. Here’s what a website’s backlink profile looks like when you enter the domain into Eye10’s Backlink Checker tool.

A diverse backlink profile helps to maintain a steady flow of referral traffic, even after changes in search engine algorithms. The following are specific benefits that you can enjoy:

• Having backlinks from a broad range of sources shows that a website has a good reputation, increasing its trust and authority from the perspective of search engines.
• Search engines consider a diverse backlink profile as a positive signal, which can result in better rankings for the website.
• By having a rich backlink profile without gaps, a website reduces the risk of being penalized by search engines, as it is less likely to be seen as spammy, unlike another site that gets its referrals from a limited range of sources.
• Attracting visitors from a variety of sources helps to increase referral traffic and subsequently more conversions.
• Spreading your backlinks, rather than concentrating them on a few sources helps protect your website from the loss of any single source of referrals.

Types of Links in SEO

There are several different types of links that can be used in SEO, each with its own purpose and impact on search engine rankings.

1. Do-follow links: These links pass authority and relevance (also known as link juice) from one webpage to another. Unless you alter your site’s HTML code, this is the default type of link for all new web pages.
2. No-follow links: Unlike do-follow links, these backlinks pass no link juice. Adding a nofollow link to a webpage helps you to avoid penalties particularly when you are linking to low-quality or spammy websites. Regardless, there may be other reasons to indicate to search engines that the link should not influence rankings. The content analysis section of the Eye10 On-Page SEO tool helps you check if you have correctly used nofollow tags in your post.
3. Internal links: Links that connect one page on a website to another page within the same website. They are used to help visitors navigate the website and also provide a signal to search engines about the structure and relevance of the website’s content.
4. External links: Webpages on different domains are connected via external links. When your site refers to another site, that’s called an outbound link, but incoming links from other sites to yours are known as backlinks or inbound links. External links help search engines determine the relevance and authority of the linked-to website and can also drive referral traffic.
5. Natural links vs. Artificial links: Natural links are created organically, such as by users linking to a high-quality resource. Artificial links are created through solicitation or manipulation. Google has best practices for artificial links, such as adding a ‘sponsored’ tag to promotional links. Otherwise, manipulative links can incur heavy penalties from search engines.

Strategies for Building a Diverse Backlink Profile

Here are the most popular strategies and methods that SEO professionals use to build a diverse backlink profile.

1. Content creation and promotion

Creating high-quality, valuable content is the foundation for building a diverse backlink profile. The more valuable the content, the more likely it is to be shared and linked to from other websites. Afterward, promotional strategies such as social media marketing and influencer marketing can help increase visibility and attract backlinks.

Using the Eye10 On-Page SEO tool helps you analyze your content to ensure that nothing is missing that would have otherwise helped you rank higher on search engines. This includes keyword checks as well as technical analysis.

2. Guest posting and blogger outreach

To efficiently use outreach methods to get guest posts and improve your backlink profile:

• Research and identify websites and bloggers within your niche that accept guest posts.
• Reach out to these websites and bloggers with a well-crafted email that highlights your expertise and explains why you would like to contribute to their website.
• Offer to write guest posts that provide value to their readers and include a link back to your website.
• Foster relationships with these websites and bloggers to increase the chances of future guest posting opportunities.
• Continuously monitor the traffic from your backlinks over any time period using a real-time analytics tool, such as the Eye10 Backlink Monitor.

3. Directory submissions

To maximize the benefits of directory submissions, it is important to choose high-quality directories that are relevant to your niche. You should also make sure that your website has a well-written description and that all your details are up-to-date and accurate.

Another tip is to spread out your submissions over a period of time, rather than submitting your website to multiple directories all at once, to avoid over-optimization penalties from search engines.

4. Social media marketing

Social media platforms such as Twitter, Facebook, and LinkedIn can be used to attract backlinks. By creating engaging and shareable content, you can attract backlinks from other users who share your content on their own social media profiles.

Social media marketing can also help you build relationships with other website owners, influencers, and users in your niche. You can also participate in social media groups and forums to increase visibility and attract backlinks.

5. Leveraging influencer marketing

This strategy involves partnering with influencers in your niche to promote your content and attract backlinks. Influencer marketing can be done through sponsored posts, product reviews, or any other method that puts your brand in front of a large audience. By leveraging influencer marketing, you can tap into the influencer’s network and attract high-quality backlinks from authoritative sites.

Best Practices for Backlink Building

The following are tips that would help you to build backlinks effectively:

• Quality over quantity: It’s more important to have a few high-quality backlinks from authoritative websites than a large number of low-quality backlinks. Focus on building relationships with relevant websites to earn high-quality backlinks.
• Relevance to your niche: Make sure the websites linking to you are relevant to your niche. This will increase the chances of driving relevant referral traffic and improving your search engine ranking.
• Avoid black hat tactics: Avoid using unethical or illegal tactics such as link-buying, link-farming, or link-spamming. Search engines penalize websites that engage in these practices.
• Build relationships with other website owners: Building relationships with other website owners can help you earn high-quality backlinks over time. This can be done through guest blogging, link exchanges, or offering value in other ways, such as by providing expert insights, meaningful statistics, or high-quality content.

Conclusion

Finally, by diversifying the types of links pointing to your website, you demonstrate to search engines that your content is relevant, trustworthy, and valuable to users. Taking the time to develop a diverse backlink profile sets you apart from your competitors and establishes your online presence as a leader in your industry.

You can also pump up your performance by using tools from Eye10 that help you to enhance your SEO strategy. The Backlink Monitor and Backlink Checker tools, in particular, enable you to build a strong backlink profile once you sign up.