What You Can Achieve With the Google Search Console

For any SEO professional who wants to excel in their strategy, utilizing Google Search Console is a no-brainer for monitoring your website’s performance in Google Search results. More so, Search Console is a completely free tool, so there is no reason why it should not be in your repertoire.

With information from Google Search Console, you can optimize your site for Google Search and analyze how users find and interact with your site. In this article, we examine four principal ways Search Console can enable you to improve your SEO strategy for greater results.

Improve Your Ranking

Google Search Console tools generate reports and insights that help you measure your site’s traffic from Google Search. It also enables you to identify issues that may be wrong with your site’s performance, offering helpful insights on fixing these issues and improving your ranking in search queries.

The Performance Report viewable from the Search Console shows you how your website ranks in four areas: web (default option), image, video, and news.

You can also compare how your website performs across different search types. Google Search Console is regarded as the ultimate SEO tool because the reports you get are directly from Google.

As much as no one can know what happens behind the scenes with Google’s ranking algorithm, the closest you can get to the real tea is by using the Search Console.

Hence, SEO professionals take it seriously, and you should too. You can supercharge your SEO strategy when you supplement this with information from the Eye10 Rank Checker tool.

Content Optimization

From the traffic data generated by Google Search Console, you can easily identify which queries attract the most visitors to your site. This way, you can develop content to boost your efforts toward what you already get right.

More so, you can measure how many impressions and clicks your web pages generate for various queries and your ranking position in Google Search.

The metrics displayed in the performance report are ‘total clicks,’ ‘total impressions,’ ‘average CTR,’ and average position. Each of them is explained briefly below:

• Impressions refer to the frequency of a website’s appearances within the search results. Note that this is different from ‘views’ in social media analytics in that even if a user does not scroll to the position of your URL in the results, it still counts as an impression. 
• Clicks count how often users visit a website by clicking on the entry in search results. When impressions are high, but clicks are low, you should first consider fixing your Title tags and meta descriptions.
• Average CTR is a percentage score comparing the number of clicks and the number of impressions. 
• The Average Position of your website shows the position where your website tends to appear when search results are displayed. The aim is to have an average position between 1 and 10 on the first page of Google search results.

As much as Google will show you this information, it will not suggest ideas and keywords improve your ranking. However, you can gain this information by having the Eye10 Keyword Planner tool handy and ready to provide answers.

Technical SEO

Google Search Console used to be called Google Webmasters, and that should give you an idea of its origins as a technical SEO-focused set of tools. Even though its mission is now broader, Seach Console still preserves its technical SEO features.

Search Console is where you should turn to know the status of Google crawling your website. You get to see the index coverage that Google has of your site, ensuring that it is up-to-date.

Also, Search Console is what you use whenever you want to submit sitemaps or even individual URLs for more efficient crawling by Google. You can also use the Search Console to submit link disavow reports when you notice bad backlinks to your website and resolve penalties meted by Google.

With the URL Inspection tool specifically, you can find out how exactly Google sees your web pages with information from the Google index.

For other information, such as heading issues and so on, that might also affect your ranking, use the Eye10 On-Page SEO tool, which also comes with reports about the technical bits of your SEO strategy.

Real-Time Alerts

One interesting benefit of the Google Search Console is that the system does most of the work for you so that you can focus on other SEO aspects requiring more manual operations.

Search Console sends you email alerts when issues are discovered with your website, including a list of all the affected URLs. Google may alert you if their web crawlers have trouble indexing your pages, if you are being penalized, or if there are any other performance issues such as slow-loading pages, broken links, or malware infections.

The message panel in Search Console works like an email, automatically labeling messages into intuitive categories and even custom ones so that you can take more appropriate actions and understand the status of your website more clearly.

This feature can help you maintain your site’s health and avoid losing traffic or ranking due to technical or other problems.

Conclusion

The importance of Google Search Console cannot be overstated. It is a comprehensive tool with immensely helpful features and free benefits. And it comes from Google itself too.

However, as any SEO expert would readily admit, they do not depend on the Search Console alone. Some SEO tasks that Search Console can’t perform include competitor research, industry analysis, and so on, all of which Eye10 excels with its array of SEO tools. Sign up for Eye10 and experience the difference by yourself right away.