SEO can be likened to creating a potion, in that different ingredients are needed to achieve magic. Although there are lots of different tactics, the three main strands to consider with SEO include on-page SEO, off-page SEO, and technical SEO.
When each is considered in equal measures, your pages are more likely to rank higher on search engines. The higher the position the better, as we know most users don’t go past the first page of a search engine result page. That’s because we naturally assume the best results will be presented to us first. So how can you make your content stand out from the crowd?
Understanding and using each SEO technique is the answer to making your website appear authoritative, trustworthy, and helpful in the eyes of search engines and users alike.
Ready to get started with the different types of SEO, so that you can make your website rank highly for key search terms? Here’s what you need to know.
H2: On-page SEO
In a nutshell, on-page SEO includes all the written and visual content on your website, plus behind the scenes metadata. Without a doubt, on-page SEO offers a huge opportunity to tap into the right audiences depending on your website niche.
Writing great, SEO friendly content is the easiest aspect to control of any SEO strand, as there’s a set formula for what works. To find this out, you need to use SEO software to thoroughly research your niche. This will allow you to discover keywords plus optimum word counts for any topic you’re trying to rank for.
H3: On-page SEO techniques
- Alt tags
- E-A-T content
- Headings (H1-H6)
- Meta description
- Meta title
- Page URL
- SEO friendly file names
- Title tags
H3: Implementing on-page SEO
Every page of your website should have a plan that maps out your content, from the metadata to the written content – right down to the file names of images.
As the name suggests, on-page SEO involves every element on the page. The more clues you can give to search engines that your content is related to a particular search term the better.
When planning your pages, it’s handy to create a document with a list of keywords and headings for each page. From there, adding in on-page SEO is like a game of painting by numbers, as you can tick off each recommended suggestion for headings and keywords.
If you have a content management system (CMS) such as WordPress, there are many plugins available to help ensure your on-page SEO is on track. Although using SEO software such as Eye10 will give much more powerful insights into how to rank for certain keywords.
Just remember the golden rule of on-page SEO, in that yes you are looking to appeal to search engines and the data they crawl. But at the same time, the content must appeal to your human users in terms of readability and the overall value of the content.
H2: Off-page SEO
Off-page SEO includes all efforts made outside of your website to improve page rankings. Most of what off-page SEO centers around is related to getting backlinks.
For those new to SEO, we know what you’re thinking: How is it possible to boost the search engine rankings of my own website through other websites?
Quite simply, backlinks are like mini recommendations of your website. With every backlink you get (owing to some exceptions), link juice is passed to your website. The higher the domain authority of the website that links to your website, the more link juice is passed over.
The reason off-page SEO is important is that search engines don’t just want you tooting your own horn. They like it when other websites recommend you too, as this looks to create more helpful results for its users.
H3: Off-page SEO techniques
- Forum posting
- Guest posts
- Local listings
- Social media marketing
- User-generated content
H3: Implementing off-page SEO
All off-page SEO techniques involve acquiring backlinks or encouraging mentions of your brand online.
Some backlinks can be gained organically, which is great as it requires no effort from the website owner. Organic backlinks are also free, which is even better!
Gaining organic backlinks can be tricky, so it’s best to consider what will make your content shareable. When designing your website, you can also add social media and email share buttons to encourage the sharing of your content. For blogs or news related websites, organic shares are most likely, especially for captivating content.
Another way to get backlinks and boost your off-page SEO in the process is through paid backlinks. Paid backlinks usually happen through creating an article for a guest post, with anchor text being used to link back to your website.
Caution should be applied when paying for backlinks to avoid spam or harmful websites from linking to your website. These kinds of backlinks are poor, and may actually lower instead of raise your domain authority.
Quality backlinks originate from domains with a high domain authority score. They will also have a unique IP address.
H2: Technical SEO
Technical SEO arguably is where many of the headaches are not just in SEO, but in owning a website in general. That’s because this final main SEO strand considers how well your website works, along with the overall user experience it provides.
Nobody wants to land on a website to find it takes forever to load or has broken links. Likewise, that it generates security warnings or is generally difficult to navigate. There are endless ways in which your website can let your SEO strategy down, which is why paying attention to the form and function of your website is a must.
As with all other aspects of your SEO, an SEO audit is one of the best ways to identify technical SEO errors. Depending on your budget, having a skilled developer on hand can help to avoid having a glitchy website, especially if it is built and maintained correctly.
H3: Technical SEO techniques
- HTTP errors
- Mobile friendliness
- Optimize internal links
- Page speed
- SSL certificate
- Website responsiveness (mobile first)
- Website structure
- XML sitemap
H3: Implementing technical SEO
Every single website needs maintenance to keep it up and running, secure, and fully functional. So as a website owner, a good place to start is by choosing a reliable hosting platform and CMS system. If building your own website, set aside money in the budget for ongoing support from your web designer or developer, especially for larger websites such as ecommerce platforms.
Aim for a website that is quick to load, and facilitates getting conversions as easily as possible. Users love simple journeys that are free from frustrations or errors. So definitely opt for the ‘simplicity is best’ approach within the design and development of your website.
From there, to implement technical SEO you need to keep a close eye on its performance. Avoid the temptation to install too many plug-ins, and watch out for any broken links. Also, be quick to act should users report any problems with your website. Always install recommended updates, especially security updates.
In addition to SEO audits, Eye10 tools such as Pagespeed can also be used to track the technical status of your website.
H2: SEO FAQs
We’ve answered some of the most common questions about on-page SEO, off-page SEO, and technical SEO below.
Don’t see your query? Reach out to the Eye10 team at any time, including if you’d like to find out more about our SEO software.
H3: What is link building in off-page SEO?
Link building means how you go about getting backlinks for your website. Links can be internal meaning you link to another page from your website. Links can also come from other websites, which can be incredibly valuable for your off-page SEO strategy.
As noted above, links can be organic or paid. A paid link building strategy involves researching credible websites where a backlink could be valuable for your website. If the website accepts submissions, you would pay for them to publish content you have written that links back to your website.
H3: How to do off-page SEO
Off-page SEO involves encouraging as many links to your website as possible, ideally from authoritative sources. It’s possible to set up your website to encourage organic shares of your content, as well as arrange for paid backlinks as part of your off-page SEO strategy.
H3: Why is on-page SEO important?
Search engines crawl all of your on-page SEO when looking for results to match with user search queries. If your content contains plenty of relevant keywords and is of a good word length, your website is more likely to be found by search engines.
Even the best designed website in the world cannot rank highly without on-page SEO. Therefore, it’s worth the time and investment of mapping out your content so that it is fully optimized for the search terms you want the page to rank for.
H3: Which element is most important for on-page SEO?
All elements! After all, you want your strategy to be thorough, right? If there’s one aspect to focus on the most though, it’s keywords. Including both the right keywords and enough keywords is essential to create authority in your niche.
You can use Eye10’s Keyword Planner to identify keywords for your on-page SEO strategy. Keywords will have a search volume and difficulty score attached to them. This means some keywords will be more difficult to target than others.
Also, look out for keyword density which will be given as a percentage. Eye10’s Competitor Research tool will show you your top 20 competitors based on the keyword you want to target and your location.
H3: How to improve on-page SEO
Dedication, patience, and a reliable SEO tool such as Eye10 can all help to improve your on-page SEO.
First of all, you need a clear idea of what your focus keyword is, along with related keywords. Ensure all keywords are relevant to your page, factoring in user search intent.
Use enough keywords in your titles, headings, metadata, and content. Some keywords have a lot of competition, so consider what you can do to get ahead. For instance, avoid having pages with low word counts. Also, include plenty of engaging content such as images, infographics, and videos to hold the attention of users for as long as possible.
H3: What is a technical SEO audit?
A technical SEO audit is the equivalent of taking your car to the garage. It looks at how your website is running and identifies any areas of concern. These involve broken elements, slow loading pages, security errors, or poor navigation amongst many other factors.
A technical SEO audit aims to ensure your website offers the best user experience possible. If this is not the case, certain actions may be prevented on your website, which could be costing you conversions. Likewise, users won’t revisit a website or share it if it’s not providing a good experience.
It’s a good idea to conduct a technical SEO audit regularly, but especially if you’ve made any major changes to your website recently.
H2: Master Your on-page, off-page and technical SEO with Eye10
Behind every great SEO strategy is reliable SEO software. Eye10 is one of the newest SEO tools on the market and has been built by SEO and marketing experts.
Eye10 is packed full of features to help you get ahead with your on-page SEO, off-page SEO, and technical SEO. So whether you’re new to SEO, or an SEO professional, Eye10 has got you covered!
Most of all, Eye10 is designed for everyone. We fully appreciate that SEO can be confusing. If you don’t understand SEO, it can prevent you from getting your website noticed online. Therefore, Eye10 is perfect for those just starting out with SEO. However, there are also plenty of tips and tricks to suit more confident users too.
Start your Eye10 subscription today from just $39 per month. Each of our subscriptions comes with a generous amount of daily lookups so that you can master your SEO strategy without limitations. Mastering your SEO has never been easier with Eye10!