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Goal Conversion Rate Explained

Category: Online Business Growth Posted on 27-01-2023

Search engine optimization (SEO) plays a vital role in driving traffic and converting visitors into customers. But how do you know if your SEO efforts are truly effective? Enter goal conversion rate, the key metric that can help you understand the true impact of your SEO strategy and make data-driven decisions for improving your website’s performance.

In this article, we’ll dive into the ins and outs of goal conversion rate, and explore the various factors that can affect it.


What is Goal Conversion Rate

Goal conversion rate is the percentage of visitors to your website that complete a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form.

It is calculated by taking the number of conversions and dividing it by the total number of visitors to your website. For example, if 100 visitors came to your website and 10 of them made a purchase, your goal conversion rate would be 10%.

Setting clear and measurable goals is an important step in creating an effective SEO strategy, as it allows businesses to track progress and make informed decisions about how to optimize their website and marketing efforts.

For example, if a business’s goal is to increase website traffic, it may focus on optimizing its website for specific keywords and creating high-quality content that attracts and engages users. If their goal is to generate leads, they may focus on optimizing their website for conversions, such as by including clear calls-to-action and making the lead generation process as seamless as possible.

By setting clear goals, you can create a targeted and effective SEO strategy that will help achieve the desired outcome.


Goals in Google Analytics

One of the most important areas where goals are important is in Google Analytics. Goals in Google Analytics allow you to track specific actions that users take on your website. By setting up goals, you can track and measure the performance of your website in relation to these specific actions, and use this data to improve the overall effectiveness of your website and marketing efforts.

Since Google Analytics is integrated into Google Ads, setting goals via this means is particularly geared towards paid ad campaigns. However, having a knowledge of how this works can be useful in your overall SEO strategy as well. It also helps when you have an SEO tool that is integrated with Google Analytics data. Eye10 helps you achieve this through its various SEO tools (competitor research, backlink monitor, industry checker, etc.) featuring an option to connect your reports to Google Analytics data.

To set up goals in Google Analytics, you first need to create a new goal within the “Admin” section of your account after navigating to your desired view. You can choose from several different goal types, including Destination, Duration, Pages/Screens per Session, or Event goals. Alternatively, you can let Google automatically set up ‘smart goals’ for you. If you are new to this, you can simply create a new goal from a template.

Once you have chosen a goal type, you will need to provide specific information about the goal. This varies based on the type of goal, such as setting the destination URL for a “Destination” goal or the event category, action, and label for an “Event” goal. Afterward, follow the prompts until you have finished setting them up.

After your goals are set up, Google Analytics will begin tracking and measuring the performance of your website in relation to the goals. You can view this data in the “Conversions” section of your Google Analytics account, which includes information such as the number of goal completions, conversion rate, and revenue generated.

Additionally, you can use this data to create custom reports, segment your data by different dimensions, such as location, device, and more, and also create segments of users who have completed the goals and analyze them.


Factors That Can Affect Your Goal Conversion Rate

There are broadly four major factors that influence the rate of conversion when you set a goal in SEO.


1. Quality of your website’s design and user experience

The way your website looks and the ease of navigation can have a big impact on whether or not visitors will convert into customers. A well-designed website with a clean layout and intuitive navigation will make it easy for visitors to find what they’re looking for, and it also brings about increased engagement and trust, leading to higher goal conversion rates.

On the other hand, a cluttered and confusing website will likely cause visitors to bounce, resulting in lower goal conversion rates. With the Eye10 On-Page SEO tool, you can see reports on the various technical issues that could be affecting the performance of your website.



2. Relevance of your content to your target audience

The content on your website should be tailored to the interests and needs of your target audience. By providing relevant and valuable content, you’ll be more likely to attract the right visitors who are more likely to convert into customers.

However, if your content is not relevant to your target audience, you’ll likely see a lower goal conversion rate. This is why it is essential to conduct thorough research on your target audience and tailor your content to meet their needs and interests.

The Eye10 Competitor Research tool helps you analyze various aspects of your website’s content and compare them with the leaders in your industry.



3. Strength of your call-to-action (CTA) 

A call-to-action (CTA) is a button or link that prompts visitors to take a specific action, such as making a purchase or signing up for a newsletter. The strength of your CTA can have a big impact on goal conversion rates.

A good CTA should be clear and concise, and it should stand out on the page. It should also be strategically placed to ensure maximum visibility and to get visitors to take action. It is likewise important to use action-oriented language to create a sense of urgency.


4. Type of goal you are trying to achieve

The type of goal you are trying to achieve can also affect your goal conversion rate. For example, if your goal is to generate leads, your strategy will be different than if your goal is to make a sale.

It is important to set realistic goals and to understand the conversion rate of the specific goal you are trying to achieve so that you can set expectations accordingly and measure your progress. When setting paid ads, for instance, it is important to know the cost-per-click when creating your campaign.

Eye10 Keyword Planner helps you do exactly that, providing information useful for your PPC campaigns.




By understanding the importance of goal conversion rate and implementing strategies to optimize it, businesses can take their SEO efforts to the next level and drive more success in the digital landscape.

Like every other SEO effort, analyzing your goal conversion rate is not a one-time event. It must be continuous. And it gets even easier when you can use an effective tool to generate results. This is what Eye10 offers with its suite of SEO tools that you should try now.


Can I track goal conversion rate for specific traffic sources, such as organic search or paid advertising?

Yes, Google Analytics allows you to segment your data by different traffic sources, so you can track goal conversion rate for specific sources and compare their performance. This can help you understand which traffic sources are most effective at driving conversions and optimize your marketing efforts accordingly.

Can the goal conversion rate be affected by the seasonality?

Certain products and services are more in demand during certain times of the year, and this can affect the conversion rate. In particular, holidays and other events can significantly affect the conversion rate. It's important to take seasonality into consideration when analyzing conversion rate data and making decisions about your website and marketing efforts.

How does goal conversion rate differ from other conversion metrics?

Goal conversion rate specifically measures the number of website visitors who take a desired action, such as making a purchase or filling out a form. Other conversion metrics, such as bounce rate and session duration, measure different aspects of website performance, such as how long users stay on a website or the percentage of users who leave a website after only viewing one page. While these metrics can provide valuable insights, goal conversion rate is unique in that it specifically measures the success of a website in achieving its desired objectives.

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