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There is a lot of emphasis on content quality and website authoritativeness in SEO. However, anyone serious about enhancing their SEO strategy cannot ignore the technical aspects.
Ensuring that your website is mobile-friendly, loads fast enough, and generally performs very well is critical to user experience, affecting how your website ranks.
Even though many people shy away from these technical bits because of their seeming complexity, Google’s free tools are a great way to ease into technical SEO without spending anything.
This article discusses some of these tools and their usefulness in fixing technical SEO issues and limitations you might experience.
Technical SEO ensures your site is easy to access, understand, and rank by search engines and users. To summarize the reasons why this is important, technical SEO:
However, this can quickly become complex and challenging due to the diversity of factors and aspects that affect your site’s health and performance. Some specific issues that having proper technical SEO could help you deal with are expressed below:
Search Console provides valuable insights into how Google crawls and indexes your website and identifies any technical issues hindering your website’s performance.
One of the most useful features of Google Search Console is the “Coverage” report, which displays a detailed overview of how many pages on your website are indexed, how many have errors, and how many are excluded from indexing.
To use Google Search Console, you need to verify ownership of your site by adding a meta tag, uploading a file, using Google Analytics or Tag Manager, or using your domain provider. Once verified, you can access the reports and tools from the dashboard.
Google Analytics is designed to give you valuable insights into your website’s traffic and user behavior. It helps you understand how users interact with your website, which pages are the most popular, and which pages have high bounce rates or low engagement.
Understanding user behavior on your website will help you determine in what areas of performance your website may fail. For instance, the bounce rate and dwell time are metrics heavily influenced by the content quality and performance factors such as site loading speed.
Google Analytics also helps you to track dips and spikes in organic traffic by setting up custom alerts and dashboards. Create an account and add a tracking code to your site to gain actionable insights.
Google Page Speed Insights is the quickest way to determine if your site is loading optimally and how your site’s loading speed influences other metrics such as bounce rate, dwell time, and conversions.
The Page Speed Insights report also includes optimization suggestions, which include practical tips for improving the speed of your website, such as compressing images or minifying CSS and JavaScript files.
Following these suggestions can improve your website’s load times and provide a better user experience. Google Page Speed Insights is fairly comprehensive, with its Core Web Vitals report. However, another tool that competes with it in terms of results measurement and accuracy is GTmetrix.
Instead of switching between both tools, you can use the Eye10 Pagespeed checker. It combines reports from the two tools and provides actionable suggestions.
Today, more people access the internet through smartphones than any other device. Therefore, optimizing your site for mobile-friendliness is critical to technical SEO. Thankfully, Google has a tool for doing just that: the Mobile-Friiendly Test.
This tool analyzes your website and provides valuable insights into how it appears on mobile devices, identifying any issues affecting its usability or accessibility and suggesting solutions to rectify them.
Optimizing your site for mobile-friendliness enhances its usability and the UX of your audience engaging the site. It is also a Google ranking factor for search engine results.
The Eye10 Pagespeed checker has a mobile section that shows the speed of your website, specifically on mobile devices.
We have discussed structured data and its importance to SEO in previous articles. Structured data enables you to enhance the appearance of your website on search results. It particularly determines how Rich Results are displayed on your website.
The Schema Markup Validator replaces a previous tool for analyzing structured data errors. Because creating schema markup can be challenging and complex, it requires following specific syntax and guidelines. And this tool helps you to correct any errors as well as show warnings and suggestions.
By addressing these issues, you can ensure that your website’s structured data is properly implemented and optimized for search engines. And subsequently, monitoring the impact of this optimization is easy when you use the Eye10 Rank Checker tool.
Technical SEO cannot be overlooked because fixing issues, such as slow loading speed, mobile-unfriendliness, poorly structured data, etc., is as important as publishing high-quality content regarding SEO.
While Google tools are free and highly useful, they can’t do everything. Therefore, many SEO professionals use other tools to cover the bases that Google’s free tools do not reach.
Compared with other tools on the market, Eye10 tools are more affordable and produce in-depth insights on various aspects such as search engine ranking, competitor research, industry analysis, keyword planning, and more. With only $3 required to test all these tools, this is the best bet for SEO success. Sign up today and see for yourself.
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