Like with any tool or app, you will only receive the maximum benefit if you know how to use it.
SEO software is no exception. Having a website that’s optimised for search engines is the difference between getting visitors and more importantly, conversions or not. Therefore, being in possession of the right tools and knowledge is going to be critical to your website’s success.
But for those who are new to SEO software, the terminology and functionality of such tools can be a lot to digest. That’s why we’ve created the following overview on how to use SEO software to guide you.
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H2: Conduct SEO audits
The best place to start with any piece of SEO software is to see how your website fairs on search engines by conducting an SEO audit. Without such information, it’s difficult to make meaningful changes to your website, as your SEO strategy should be based on the findings of a proper audit rather than guesswork.
Within an SEO audit, you’re going to find out things such as where your pages rank, what keywords are associated with your pages, how your website is performing technically, and if there are any general errors that need addressing to take things to the next level.
Ideally, you should carry out an SEO audit of your website every 3-6 months. For example, if you’ve recently redesigned your website and rewritten its content, it’s going to take a little bit of time for these changes to be recognised by search engines, so once they are, you need to know whether they have made an impact on your rankings or not.
Any existing website that’s never had an SEO audit should also get one stat, especially if visitor numbers or conversions are poor.
Eye10 applicable tool: On-Page SEO
H2: Carry out competitor research
Without competitors, you wouldn’t have to put any effort into your SEO strategy because you’d be the only website competing for specific search terms. Sadly, with over 1 billion websites currently in existence, that’s not how it works!
Competitor research is therefore needed to understand which websites are targeting the same keywords as you and what these websites are doing differently to you, which is resulting in their pages ranking above yours.
Use competitor research to make improvements to the quality and relevancy of your pages to gain authority in your niche, which should then start to make a dent in those ranking differences too.
Eye10 applicable tool: Competitor Research
H2: Identify SEO keywords
No SEO strategy could exist without SEO keywords. Whether you target short-tail keywords or long-tail keywords, just make sure your website’s headings, body copy, blogs and metadata all contain enough keywords and the type of keywords that are most relevant to the page.
SEO software makes it a breeze to identify keywords, especially as it can provide additional related keywords from your initial keyword, allowing you to really hone in on your niche and expand on your initial offering.
A great tip here is to export any keywords your SEO software provides into a spreadsheet so that you can easily implement the keywords into your content. Look out for search volume and keyword difficulty, seen as these will determine whether there’s an audience for that keyword and how easy it is to rank for.
Eye10 applicable tool: Keyword Planner
H2: Keep an eye on page rankings
SEO software is brilliant at compiling a list of your pages and telling you where these pages rank on search engines, including whether the rankings of your pages have recently changed.
Over time, you can monitor your page rankings, especially if you’ve recently made changes to your website and want to know whether these changes have positively or negatively impacted the ranking of that page.
The closer to position #1, the better. For any disappointing ranking positions, the good news is that any decent SEO software will also contain a myriad of tools to address poor page ranking.
Eye10 applicable tool: Rank Checker
H2: See how many backlinks your website has
Backlinks are integral to your SEO strategy. However, it’s not so easy to acquire backlinks, let alone keep track of them, including whether the backlinks you have are enough to boost your page rankings or not.
SEO software will instantly identify which websites link to yours and whether these are helping or hindering your page rankings. Whether you want to track organic or paid backlinks, SEO software is a necessary tool for the job. It can also make it much easier to calculate the ROI of any paid backlinks especially.
Eye10 applicable tool: Backlink Checker
H2: Check your website’s technical performance
How your website is performing will determine whether users wait for the page to load, spend a meaningful amount of time on the page, share that page and return to that page. Some of the top things we don’t want to see here include slow load times, broken links, glitchy code, lack of security certificates and confusing navigation.
SEO software will crawl your website in its entirety, and this includes checking its technical performance. From there, you can quickly identify if there are any technical issues that are preventing users from accessing your pages or discouraging them from hanging around.
Fixing such problems will reduce your website’s bounce rate and signal to search engines that your website is relevant and helpful, which will then reflect well within your page rankings.
Eye10 applicable tool: Pagespeed
H2: SEO software FAQs
We’ve answered some of the most common questions relating to SEO software below.
Need any more help? Leave us a comment below, or reach out to us at any time, and we’ll get back to you.
H3: What is SEO software?
SEO software is a tool used to crawl data about your website, along with data about other websites and search engines in general. In combination, this data gives a rundown of how websites are performing, along with what users are searching for online so that websites can optimise their content and user experience to meet the needs of users. Fully optimised websites are more likely to rank higher on search engines, thus gaining more visitors and ultimately conversions.
H3: Do I need software for my SEO work?
Yes, because without clear and accurate data about what searches are being carried out related to your website’s niche, it’s impossible to truly align the content of your website with the wider internet.
Sure, you can make a start by guessing, but if your efforts miss the mark in terms of failing to include or answer popular search terms – the potential of your website will never be reached.
Also, SEO software is the only way to carry out SEO audits and technical analysis of your website too. So in summary, SEO software is well worth the investment.
H3: Does SEO software really work?
We can’t speak for every SEO software or tool out there, but here at Eye10, our product gives you comprehensive data relating to your on-page, off-page and technical SEO.
Eye10 has been built by SEO experts, ensuring that all the tips and tricks we know that are essential for any SEO strategy can be found within our wide selection of tools. If this data is accessed and implemented properly, then it will certainly work to improve your SEO.
H3: What is the best SEO software?
In our humble opinion, we think the best SEO software is something that doesn’t look to confuse its users, gives all of the necessary information they need to make meaningful changes to their SEO strategy and doesn’t cost the earth. That’s how we do things here at Eye10, anyway!
H2: Eye10 SEO software – Easy, affordable & accurate data to improve your search engine rankings
Now you know the basics of how to use SEO software, are you ready to try some out? Eye10 provides a wide range of tools to help you improve your SEO.
Starting at just $39, you can find out everything you need to know about your website’s visibility on search engines along with its performance. Plus, discover your search engine competitors, complete keyword research, learn more about your industry competitors and track those all-important page rankings. You can also complete SEO audits so that you’ll never be out of the loop where your SEO is concerned.
With 9 languages available, and a generous amount of daily requests for each of our tools, we’ve got your SEO sorted! All that’s left for you to do is sign up.