Finding Related Keywords and Phrases to Scale Your Content Marketing

Content marketing is essential for any business looking to establish a strong online presence. However, creating great content is only half the battle. The real key to success is making sure your content reaches the right audience.

This is where finding related keywords and phrases come in. By identifying and incorporating relevant keywords and phrases into your content, you can increase its visibility and reach a larger audience.

In this article, we will explore various tips and strategies for finding related keywords and phrases to scale your content marketing and drive more targeted traffic to your website. So, whether you’re a small business owner or a content marketer, keep reading to learn how you can take your content to the next level.

Google Keyword Planner

Google Keyword Planner is a powerful tool that can help you find related keywords and phrases for SEO. To use it, you first need to log into your Google Ads account. Once you are logged in, you can access the Keyword Planner by clicking on the “Tools” button and selecting “Keyword Planner.”

From there, you can enter a seed keyword or phrase that is related to your business or website. The tool will then generate a list of related keywords and phrases that you can use for SEO.

You can also use the tool to see how much traffic a particular keyword or phrase is getting, as well as how competitive it is. With all the data provided by the keyword planner, you can also decide on which keywords to bid on in your Google Ads campaign.

Paid Keyword Research Software

While Google Keyword Planner is a free tool that provides a lot of functions, especially when it comes to keyword research and optimization, it’s important to note that it is an ad-focused tool. It is not a standalone tool but a feature of Google Ads. What if you are not running an ads campaign? After all, there is more to SEO than PPC ads.

That is where a paid tool comes in for keyword research. Some popular ones are Ahrefs, Moz, Semrush, etc. However, for a minimum price tag of $99 monthly, many people would find these too expensive. A more cost-effective option is the Eye10 Keyword Planner, which starts at $39 and also gives you access to other SEO tools from Eye10.

With this tool, you can search keywords for your website and find keyword suggestions and ideas, alongside their monthly search volumes. If you want to use it to run ads, then there is a section that displays the CPC of each keyword. More so, if you already use Google tools, you can integrate the Eye10 software with Google Keyword Planner, Google Analytics, and Google Search Console. This creates a seamless SEO process for you.

Google Autocomplete Predictions

Often overlooked, Google’s autocomplete predictions provide a free, straightforward way to find keyword ideas and suggestions when you’re stuck. Start by typing in a main keyword or phrase related to your content topic in the Google search bar.

Then take note of the suggested phrases and keywords that appear in the autocomplete predictions. These are usually commonly searched and trending phrases and keywords that are related to your main keyword.

For example, when you simply search “battle royale games”, autocomplete suggestions give you more ideas, particularly long-tail keywords that help you to reach a targeted audience and scale conversions.

People Also Ask/Bing Explore Further

The “People Also Ask” section on Google provides a list of related questions and phrases that users are searching for. You can hack this Google Search feature to find keyword ideas by first conducting a search for a main keyword related to the topic of your interest.

Once the results are displayed, scroll down to the “People Also Ask” section which will display a list of related questions and answers. There are usually two to four questions initially. However, as you click on each question to display answers, more related questions are generated.

From the screenshot below for example, from the initial query of “battle royale games”, you can find more keywords including “the No 1 Battle Royale game”, “the best battle royale game”, “free battle royale games”, etc. The Bing Explore Further section works in the same way basically, although, with that, you get more than questions and answers.

Google Trends

Google Trends is a valuable tool for finding related keywords and phrases for SEO. By searching for a specific keyword or phrase, you can see how often that term has been searched for over time, as well as related keywords and phrases that have been searched for alongside it.

This can provide insight into what people are searching for in relation to that keyword and can help you identify new keywords and phrases to target in your SEO efforts. Enter a search item into Google Trends and scroll down the results page to two important sections: Related Topics and Related Queries.

In both sections, you can filter results by ‘top’ results, which show the popular keywords, and ‘rising’ results, which are the breakout results.

Additionally, you can use Google Trends to compare the popularity of different keywords and phrases, which can help you determine which ones are likely to drive the most traffic to your website.

Other Useful Tips

• Look at your competitors’ content to determine what keywords they are targeting. It lets you know what’s working in your industry and what you should be targeting. Because conducting manual searches can be laborious, a tool like Eye10 Competitor Research helps you to achieve this in an automated manner and it also helps you find keyword gaps.

• Conduct searches for your target keywords and see what other keywords and phrases are being used on the top-ranking pages. This can give you an idea of additional keywords you should be targeting.
• Websites like Quora, Twitter, and Reddit can be great sources of inspiration for finding related keywords and phrases as they allow you to see what people are discussing and asking about in relation to your topic.
• Besides just relying on tools and features, leverage your industry experience also and pay attention to the questions and problems that your target audience is asking. Then use those keywords in your content to provide solutions.
• If you have a business that sells a product or provides a service, then simply ask your customers for feedback on your content and see if there are any specific keywords or phrases that they are using when describing your products or services.

Conclusion

By following these tips and strategies, you can increase the visibility of your content, reach a larger audience, and ultimately drive more targeted traffic to your website. Remember, the key to success in content marketing is to create great content and make sure it reaches the right audience.

This gets even easier when you have a tool like Eye10 to simplify your work so that you can focus on creating amazing content while the software does the number-crunching. You too can start reaping these benefits by signing up on Eye10 today.