Keyword planner software is a tool that helps businesses and advertisers research, select, and organize the keywords that will be used in a search campaign or for search engine optimization (SEO) purposes.
One of the emerging keyword planner tools that are changing the game for small businesses is the Eye10 Keyword Planner, which separates results into four neat categories that let you see the current performance of a keyword, intelligent suggestions from Eye10, direct results from Google Keyword Planner, as well as other semantically related keyword ideas.
Current Keyword Ranking
The first of the four types of results you would encounter is a list of keywords that your site currently ranks for, as it pertains to your original search item.
For instance, if you want to discover how the keyword “content marketing” performs on a website such as SearchEngineJournal, a blog for news and advice on search engine optimization, you’d get the following results under the first section:
Note how information on the rank and volume of each result is displayed. The keyword rank refers to the position that a website occupies in the search engine results page (SERP) for a particular keyword. A higher keyword rank can lead to more traffic and potentially more business for a website.
From the screenshot above, SEJ ranks significantly higher for “what is content marketing strategies” than it does for “marketing content”.
However, you’d also notice that the latter keyword has a much higher search volume, which refers to the number of times a particular keyword is searched for on a search engine. The keyword volume metrics indicate how competitive a keyword is, and high-volume keywords generate huge traffic for websites.
Together, both metrics, keyword rank, and keyword volume are useful for identifying opportunities for improving the SEO of a website. If a website is not ranking highly for a particular keyword, it may be an opportunity to optimize the website for that keyword in order to improve the website’s ranking and potentially increase traffic. Similarly, if a website is ranking highly for a keyword with low volume, it may be an opportunity to target a related keyword with higher volume in order to potentially increase traffic.
Potential Keyword Ranking
The second type of result consists of smart suggestions from Eye10 for the keyword you have provided. This category lists all the related keywords that have immense potential. You could use this to discover which keywords you are not ranking for yet.
The results are ordered according to the volume of monthly searches that each keyword attracts. This helps you determine the level of competitiveness to rank for each one. A small website for example might focus on ranking for lower-volume keywords such as “content marketing strategist” before targeting more competitive ones like “marketing content.”
The next category of results lists potential keywords too, but the focus here is more on semantic relationships, so, you would get a more expansive list of keyword ideas.
For instance, unlike previous categories, this section lists “digital marketing” as one of the keywords. With 90,500 monthly searches, it is highly competitive but when targeted rightly, it provides a huge potential for keyword optimization.
Perhaps the best part of this section is that it includes the cost per click (CPC) for each keyword. The CPC is a pricing model used in paid search advertising, where advertisers pay a fee each time a user clicks on one of their ads. It can be an important factor to consider when evaluating the return on investment (ROI) of a paid search campaign.
From the screenshot below, producing more content related to “hubspot academy” is a sure way to spend a little while targeting a significant number of Google searches.
Google Keyword Planner Results + Other Features
Finally, Eye10 also includes results culled directly from the Google Keyword Planner, a free tool offered by Google Ads that helps businesses and advertisers find keywords for their search campaigns. It is a useful tool for creating and refining search campaigns, as well as for conducting keyword research for search engine optimization (SEO) purposes.
Evidently, the Eye10 Keyword Planner consists of a wide range of features that help you in researching, selecting, and organizing the keywords that will be used in a search campaign or for search engine optimization (SEO) purposes. Hence, beyond simply presenting results, you also get the option to send the results directly to your email address or export it as a PDF file or a CSV document that can be opened with Microsoft Excel.
Pricing Comparison
Compared with similar SEO tools, Eye10 is the software to beat, offering its features at only $39 a month, which is the best plan for SEO newbies. In contrast, Semrush Pro costs $119.95 monthly while Ahrefs and Moz both cost $99 monthly.
Eye10 also has a $99 Pro Plus level, for advanced SEO professionals but the existence of a lower-tiered plan enables small businesses to partake in the goodness of using SEO software without breaking the bank.
While the Eye10 Keyword Planner is indeed a rather simple tool, offering the most basic features at an affordable price, certain other useful features which SEO experts might need are not currently available, such as displaying the difficulty and the trends of each keyword, as well as more interrogative keywords (questions).
Despite this, the list of features it has, and the price at which they are offered, makes Eye10 a highly useful tool for small businesses and websites that want to supercharge their SEO and paid ads strategy. Also, the platform is still in its early stage of development. No doubt the above-mentioned features and more will be included in the future.
Conclusion
The goal of keyword planner software is to help businesses choose the most relevant and effective keywords for their campaigns and SEO efforts and to optimize their performance in search engine results pages. Eye10 Keyword Planner enables you to do this effectively. Register now to take advantage of Eye10’s Keyword Planner, Backlink Monitor, Competitor Analysis, and other tools that’ll supercharge your SEO and online marketing efforts.
FAQ BOKS
How does the Eye10 Keyword Planner Work?
The tool uses various algorithms and data sources to generate a list of keywords related to a specific topic or seed keyword. Users can then analyze and select the keywords that are most relevant to their content or SEO objectives. The results from Google Keyword Planner are directly sourced from the tool.
Is the Eye10 Keyword Planner for beginners?
The Eye10 Keyword Planner is designed for all levels of users, from beginners to advanced. The steps to generate results are easy and straightforward. More so, the results are presented in a simple format, without too many complex metrics that may confuse the beginner. Likewise, if you are advanced in SEO, the integration with Google Keyword Planner is for you, as it provides a starting point for which you can conduct more in-depth analysis as you deem fit.
What are the benefits of using the Eye10 Keyword Planner?
The benefits of using the Eye10 Keyword Planner include the ability to find profitable keywords, optimize content for search engines, and improve the performance of advertising campaigns. The data provided are reliable and should be used as a guide in your SEO efforts alongside other useful tools, some of which are also provided by Eye10, such as the Competitor Research and Backlink Monitor tools.
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