They make starting a website for your business or hobby look so easy, right? Fun templates to choose from. Endless colour options. The excitement of sharing your new website with friends and family once it goes live.
That is, until the reality sets in that getting your website to rank on search engines so that you can attract a healthy amount of traffic to your pages, and if you sell products or services, bag those all-important conversions isn’t as easy as it looks. From there, enthusiasm wanes, and it’s tempting to give up.
But wait! The missing piece of the puzzle here is SEO. That’s because it doesn’t matter how fancy your website may look, what hosting package you opt for or even what your website’s niche relates to – without SEO, your website simply isn’t going to be found.
So what exactly is SEO, and how can you understand it so that you can make meaningful changes to your website that will actually help it to rank on search engines? If you’re new to SEO, here’s what you need to know.
H2: What is SEO?
Search engine optimisation (SEO) is the practice of enhancing your website’s content, performance and trustworthiness to encourage higher rankings on search engines.
It’s fair to say that SEO is pretty important, as the first page of a search engine results page for any related query captures 71% of all web traffic. So, if your pages aren’t ranking between positions #1- #10 for related search queries, it’s very unlikely they will be found at all.
SEO is here to fix that for you. It involves using techniques that state the relevancy of your website to search engines and help build trust and authoritativeness in your niche – all with the intention of making your website and each of its pages rank higher on search engines.
H2: How does SEO work?
SEO is a method of communication between your website, search engines and users who type in queries into search engines.
To you, Google queries such as ‘Easy dinner recipes’ or ‘When did Neil Armstrong walk on the moon?’ might just appear as words. However, these words are actually treated as data by search engines.
Users type in search queries, and search engines then crawl websites for related answers based on the words (aka data) that have been typed or even voice searched.
If the words match with the answers found on your website, and if your website also provides an excellent browsing experience – then there’s a good chance it will rank highly on search engines and be the result that is clicked on by users. Therefore, SEO is the means to making all of that happen.
H2: What are the different types of SEO?
There are various techniques that SEO encompasses. Some of which relate to a website’s page content (on-page SEO), its performance (technical SEO), as well as how many other websites link to that website (off-page SEO).
All 3 SEO aspects work together to determine if your website is relevant, provides a good user experience and is trustworthy.
H3: On-page SEO
On-page SEO refers to all elements on the page including your website’s content and the metadata which appears on search engines. On-page optimisation needs to be implemented within aspects such as your website’s written content, headings, images, website design and page metadata.
On-page SEO techniques include:
- Anchor text
- Broken links (avoiding)
- Content audits
- Heading tags (H1-H6)
- Image optimisation
- Internal linking
- Keyword cannibalisation (avoiding)
- Keyword density
- Keyword implementation
- Meta descriptions
- Meta titles
- Overall user experience
- SEO content writing
- URL structure
Any effective on-page SEO strategy will consider search terms that users query, ensuring that the relevant keywords, not to mention answers are contained within the page. But more than this, the website content must also factor in search intent, which is more likely to lead to actual conversions, due to the content being tailored rather than generalised.
H3: Off-page SEO
It’s one thing optimising your website so it contains plenty of keywords and is user friendly. But another essential component every website must have is backlinks. The art of acquiring backlinks falls under the umbrella of off-page SEO.
Off-page SEO techniques include:
- Directory submissions
- Forum posting
- Guest blogging
- Infographic sharing
- Online answers
- Organic link building
- Paid link building
- PDF sharing
- Press releases
- Social media mentions
- User generated content
- Video promotions
Gaining backlinks helps your website’s DA (domain authority) climb, and in turn this positively impacts your page rankings. But beware, backlinks must come from trusted sources and from unique IP addresses. That’s why organic backlinks and carefully selected paid backlinks (i.e. that website has a high DA) are the way to go.
H3: Technical SEO
The final tool in your SEO armour is ensuring that your website runs like a dream. After all, just like you, users won’t hang around if your website takes an age to load, has broken links or is confusing to navigate. In short, we all want speed and ease – so your website and each of its pages must provide this.
Technical SEO techniques include:
- Site accessibility
- Site architecture
- Site speed
- Structured data (Schema)
- XML sitemaps
Granted, technical SEO is arguably the most challenging aspect to understand. Those unfamiliar with website building, design or development may need to consult the services of a website designer or developer to perform the necessary tweaks.
H2: How to do SEO
The first step is identifying your goals for your website. Specifically, what types of search terms your pages should be ranking for.
SEO tools should then be used to determine where your pages are actually ranking for these terms, along with the steps you need to take to change things, should your rankings not be satisfactory. Commonly, an SEO audit is needed for this purpose.
From there, your on-page, off-page and technical SEO will need to be optimised to be able to meet your goals.
For on-page SEO, this is going to involve rewriting your website’s content so that it’s long enough, not to mention relevant enough, to tap into search engine queries.
Off-page SEO does have some organic components to it, such as ensuring your content is relevant for users to want to share, and that it’s also easy to share the content (i.e. through adding share buttons on the page). However, off-page SEO predominantly involves outreach to other websites, along with posting on other websites. Everything is based on making efforts to get your website linked or mentioned on other websites.
Finally, technical SEO involves making technical changes to your website. This can include looking at the hosting capabilities of your website, as well as ensuring the pages load quickly, and that the overall website is as user friendly as possible. The easier it is for users to access your website and the longer people stay on your website, the better. Technical SEO is about addressing any performance aspects which may hinder this aim.
H2: How can I improve my website’s SEO? – Try Eye10 for just $39/month
SEO software is a necessary tool to help you determine how your website is performing in the eyes of search engines. Not to mention how you can make improvements in line with your goals as a business.
The only trouble is, most of the existing SEO software out there is expensive and confusing. Well, not anymore! Eye10 may have been conceptualised by SEO experts, but has been built with SEO beginners in mind.
From just $39, you’ll receive access to a generous amount of requests spanning on-page, off-page and technical SEO aspects that are refreshed daily (that’s right daily, not monthly!). So whether you’re just getting to grips with SEO or want to start putting some serious work into your SEO strategy, you won’t be limited with how much progress you can make.
All that’s left for you to do is sign up! Eye10 will be with you every step of the way including giving guides, tutorials and blog posts so that you’ll never be left behind with all things SEO ever again.