{"id":691,"date":"2023-05-18T10:03:14","date_gmt":"2023-05-18T10:03:14","guid":{"rendered":"https:\/\/eye10.io\/en\/blog\/how-to-effectively-use-press-releases-for-link-building-and-seo\/"},"modified":"2023-05-18T10:03:14","modified_gmt":"2023-05-18T10:03:14","slug":"how-to-effectively-use-press-releases-for-link-building-and-seo","status":"publish","type":"post","link":"https:\/\/eye10.io\/blog\/how-to-effectively-use-press-releases-for-link-building-and-seo\/","title":{"rendered":"How to Effectively Use Press Releases for Link Building and SEO"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The main purpose of press releases is to disseminate information to the public, and they are typically written in a journalistic style with a clear and concise message. So, at first, you might be taken aback at the possibility of press releases being used for effective link-building or to boost your overall SEO ranking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, by understanding how press releases work and how they are distributed, you, too, can turn your press releases from mere announcements into SEO assets for your business.<\/span><\/p>\n<\/p>\n<h2><span style=\"font-weight: 400;\">Benefits of Using Press Releases for Link Building<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Using press releases for link building, you can gain more exposure, credibility, traffic, and backlinks to your website. But there are other ways in which press releases for link-building should be your priority. When it comes to SEO link-building, press releases help:<\/span><\/p>\n<ul>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increase your brand\u2019s visibility and awareness. Distributing press releases to various media outlets provides exposure to a wider audience, and you can potentially reach new customers or clients.<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Build relationships with journalists and bloggers. Through this, you gradually <\/span><a href=\"https:\/\/eye10.io\/blog\/e-a-t-the-secret-ingredients-for-seo-success\/\"><span style=\"font-weight: 400;\">establish yourself as an authority<\/span><\/a><span style=\"font-weight: 400;\"> in your industry and become more likely to earn more organic media coverage in the future.<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Generate high-quality backlinks, particularly when publishing press releases on reputable media platforms.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To determine how your backlinks perform, the dual tools of <\/span><a href=\"https:\/\/eye10.io\/backlink-checker\"><span style=\"font-weight: 400;\">Backlink Checker<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/eye10.io\/backlink-monitor\"><span style=\"font-weight: 400;\">Backlink Monitor<\/span><\/a><span style=\"font-weight: 400;\"> from Eye10 are great assistants for seeing real-time insights.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><picture><source srcset=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/b77b6323150560bd72d83bc9e51e83a2e098501a.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/b77b6323150560bd72d83bc9e51e83a2e098501a.png\" type=\"image\/png\"><img loading=\"lazy\" decoding=\"async\" width=\"661\" height=\"406\" src=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/b77b6323150560bd72d83bc9e51e83a2e098501a.png\" alt=\"image\" style=\"max-width: 100%; height: 406px;\"><\/picture><\/span><\/p>\n<\/p>\n<h2><span style=\"font-weight: 400;\">Rules for Using Press Releases to Build Links<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When using press releases to build high-quality backlinks, what exactly should you watch out for, and what guidelines should you follow? Read on to find out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Quality, not quantity<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The first rule is to focus on quality rather than quantity. This means you should write high-quality press releases that offer interesting and up-to-date information to <\/span><a href=\"https:\/\/eye10.io\/blog\/5-strategies-to-attract-audiences-to-your-website\/\"><span style=\"font-weight: 400;\">your audience<\/span><\/a><span style=\"font-weight: 400;\">. Your press releases should not be promotional or sales-y but informative and newsworthy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of engaging in manipulative practices such as link spamming or keyword stuffing, you should use SEO techniques to improve your writing, not as a purpose for your writing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember that you are writing for actual people, not for search engines. Your press releases should provide value to your readers and encourage them to visit your website for more information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Use Killer Headlines<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Press releases contain information you want the audience to read right away, especially because they contain important information, such as new product launches, company announcements, industry insights, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, the headline, the first thing any prospective reader will see, must be catchy and compelling while still being professional. Some best practices for writing effective headlines are:<\/span><\/p>\n<ul>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use numbers, questions, keywords, benefits, or emotions to spark interest and curiosity.<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keep it short, clear, and concise.<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use active voice and strong verbs.<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avoid jargon, clich\u00e9s, or hype.<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Include a call to action.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Following these principles, for instance, instead of writing a headline like \u201cCompany X Launches New Product,\u201d you can write something like \u201cHow Company X\u2019s New Product Can Save You Time and Money\u201d or \u201cDiscover Company X\u2019s New Product That Solves Your Biggest Problem.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Avoid Spammy Practices<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Never let the desperation for attention lead you to try out shortcuts that may cause your website to be <\/span><a href=\"https:\/\/eye10.io\/blog\/potential-risks-and-penalties-associated-with-purchasing-backlinks\/\"><span style=\"font-weight: 400;\">penalized by search engines<\/span><\/a><span style=\"font-weight: 400;\">. These tactics can backfire and damage your SEO and reputation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, do not distribute your press releases to irrelevant or low-quality platforms. You might have to pay to get your press release on a reputable platform, but the result is worth the price according to your goal of link building.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, avoid overusing links or keywords in your press releases, as they can make them look spammy and harm your reputation and ranking. Google regularly penalizes websites that use unnatural or manipulative link-building tactics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rather, aim to distribute your press releases to reputable platforms with high domain authority and a relevant audience. As you do so, use the <\/span><a href=\"https:\/\/eye10.io\/rank-checker\"><span style=\"font-weight: 400;\">Eye10 Rank Checker tool<\/span><\/a><span style=\"font-weight: 400;\"> to measure your search engine ranking after publishing your press release.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><picture><source srcset=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/4a5f44e45089018d8069c3a5806fd11e837ec115.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/4a5f44e45089018d8069c3a5806fd11e837ec115.png\" type=\"image\/png\"><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"312\" src=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/4a5f44e45089018d8069c3a5806fd11e837ec115.png\" alt=\"image\" style=\"max-width: 100%; height: 312px;\"><\/picture><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Nofollow links<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You might wonder why you should use nofollow links in your press releases if they do not pass ranking juice to your website. For one, Google considers press releases as advertisements and expects you to use nofollow links so your website is not penalized for trying to manipulate the algorithm.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Does this mean that nofollow links are useless for SEO, though? Far from it. Nofollow links still benefit your website by:<\/span><\/p>\n<ul>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Driving traffic to your website from media platforms.<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Building trust and authority by getting you featured on reputable and <\/span><a href=\"https:\/\/eye10.io\/blog\/what-is-domain-rating-and-how-does-it-impact-seo\/\"><span style=\"font-weight: 400;\">authoritative websites<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increasing brand awareness and recognition by reaching a wider and more relevant audience.<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Generating social signals and engagement.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nofollow links have one grand purpose\u2014they get users to your website. Place your link in the right place and watch how your reach grows. Your audience won\u2019t care if your link is a dofollow or nofollow. You can always determine if a link is nofollow or dofollow anyway through the <\/span><a href=\"https:\/\/eye10.io\/on-page-seo\"><span style=\"font-weight: 400;\">Eye10 On-Page SEO tool<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><picture><source srcset=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/1cbd5017b0dabc060b53a383ac2ba2ec57216b67.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/1cbd5017b0dabc060b53a383ac2ba2ec57216b67.png\" type=\"image\/png\"><img loading=\"lazy\" decoding=\"async\" width=\"648\" height=\"381\" src=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/1cbd5017b0dabc060b53a383ac2ba2ec57216b67.png\" alt=\"image\" style=\"max-width: 100%; height: 381px;\"><\/picture><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Timing and Frequency<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Creating a well-written and optimized press release is only half the battle. To maximize the benefits of press releases for link building, it is important to distribute them effectively.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Timing is key when it comes to distributing your press release. You want to ensure that it is distributed when it will have the most impact, such as right before a major event or product launch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is also important to consider the frequency of distribution. While it can be tempting to distribute multiple press releases in a short period, it is important to space them out to avoid overwhelming your audience. If you want to publish frequently to build links, start <\/span><a href=\"https:\/\/eye10.io\/blog\/the-ultimate-guide-to-writing-guest-posts-that-get-published-and-drive-traffic\/\"><span style=\"font-weight: 400;\">guest posting instead<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/p>\n<h3><span style=\"font-weight: 400;\">Conclusion<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Press releases offer a valuable link-building opportunity by generating <\/span><a href=\"https:\/\/eye10.io\/blog\/creating-quality-content-for-seo-tips-and-tricks\/\"><span style=\"font-weight: 400;\">high-quality backlinks<\/span><\/a><span style=\"font-weight: 400;\"> and increasing visibility and brand awareness. To maximize the benefits of press releases, it is important to follow best practices when creating them and distribute them effectively to a targeted audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since you are using press releases for link-building, you also need SEO tools, particularly link-building tools from Eye10 SEO. A trial subscription costs only $3, and you can start experiencing a difference in your results. Join the list of SEO beginners and leaders enhancing their SEO <\/span><a href=\"https:\/\/eye10.io\/start-trial\"><span style=\"font-weight: 400;\">by signing up here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div class=\"schema-faq-wrapper\">\n<h2 style=\"text-align: center; margin-bottom: 20px;\"><span style=\"border: 1px solid black; padding: 10px 50px;\">FAQ<\/span><br \/>\n\t\t<\/h2>\n<div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" style=\"border: 1px solid black; padding: 20px;\">\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3><span itemprop=\"name\">Are there any risks or drawbacks to using press releases for link-building?<\/span><\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">The major risk exists when you lose focus of what a press release is meant for and start using it as purely SEO material. This could lead you into practices such as publishing on spammy websites, stuffing keywords and links, or publishing releases too frequently. Search engines could penalize your website for this, and you would also lose credibility with your readers. Ensure your press release is newsworthy and written with the highest quality standards.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3><span itemprop=\"name\">How can press releases be tracked and measured for link-building success?<\/span><\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Eye10 SEO link-building tools allow you to measure the impact of backlinks on your site and determine if your tactics are effective. This data can then be analyzed to optimize future press releases for even greater link-building success.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3><span itemprop=\"name\">Where should press releases be distributed to maximize link-building potential?<\/span><\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">There are media platforms specifically established for distributing press releases, often for a fee. Otherwise, you could also consider local news sites and aggregator websites. However, unless the platform has a general focus, always ensure you distribute your press releases through industry-specific websites. Also, don\u2019t forget to increase your reach by sharing them on your social media channels and including them in your email newsletter.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The main purpose of press releases is to disseminate information to the public, and they are typically written in a journalistic style with a clear and concise message. So, at first, you might be taken aback at the possibility of press releases being used for effective link-building or to boost your overall SEO ranking. However, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":692,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-link-building"],"_links":{"self":[{"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/posts\/691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/comments?post=691"}],"version-history":[{"count":0,"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/posts\/691\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/media\/692"}],"wp:attachment":[{"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/media?parent=691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/categories?post=691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/tags?post=691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}