{"id":679,"date":"2023-05-18T10:01:51","date_gmt":"2023-05-18T10:01:51","guid":{"rendered":"https:\/\/eye10.io\/en\/blog\/how-to-use-keyword-research-to-optimize-for-local-search-intent\/"},"modified":"2023-05-18T10:01:51","modified_gmt":"2023-05-18T10:01:51","slug":"how-to-use-keyword-research-to-optimize-for-local-search-intent","status":"publish","type":"post","link":"https:\/\/eye10.io\/blog\/how-to-use-keyword-research-to-optimize-for-local-search-intent\/","title":{"rendered":"How to Use Keyword Research to Optimize for Local Search Intent"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As an SEO professional, you must know about search intent as the expectation behind a user\u2019s search query whenever they use a search engine. Is a local search intent different? Not really.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Local search intent means focusing on searches based on a user\u2019s area. Local search intent often falls in the commercial and transactional category since most people restrict searches to their local area when actively looking for products and services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, local search intent is behind search queries such as \u201crestaurants near me\u201d and \u201cgym centers around me.\u201d How do you maximize your understanding of search intent through keyword research if you run a local business? That is what this article is all about.<\/span><\/p>\n<\/p>\n<h2><span style=\"font-weight: 400;\">Local Search Intent: How Does it Work?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">How do Google and other search engines handle local search intent? Because queries with local search intent are location-specific, some factors that most significantly affect the returned results include proximity, relevance, and prominence. All these factors work together to produce an optimized list of results.&nbsp;<\/span><\/p>\n<ul>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><b>Proximity<\/b><span style=\"font-weight: 400;\">: when you search for \u201crestaurants near me,\u201d the search engine prioritizes businesses that are within the shortest distance from you.<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><b>Relevance<\/b><span style=\"font-weight: 400;\">: This determines how well the business matches the user\u2019s search queries. So, searching for restaurants near you should not return results about gyms. But also, more specifically, searching for Chinese restaurants should not return results for Indian outfits.<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><b>Prominence<\/b><span style=\"font-weight: 400;\">: the search engine also prioritizes the business\u2019s visibility and reputation. Reviews, citations, testimonials, etc., could influence this.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">On Google, local search results are displayed in various formats, including local packs, Google Maps, Google My Business, and knowledge panels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More so, when a search query has a clear local intent, the results for that query often appear above the organic search results. Thus, optimizing for local search intent goes a long way in enhancing your profile.<\/span><\/p>\n<\/p>\n<h2><span style=\"font-weight: 400;\">Understand Your Target Audience<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Like in most SEO efforts, you must understand your target audience. This means identifying the keywords they use when searching for products or services in your local area, the types of <\/span><a href=\"https:\/\/eye10.io\/blog\/how-to-craft-a-winning-seo-content-strategy-that-drives-results\/\"><span style=\"font-weight: 400;\">content they engage with<\/span><\/a><span style=\"font-weight: 400;\">, and their general search behaviors. This will enable you to identify the most relevant keywords for your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, because we deal with local SEO, you must understand that search behaviors vary by location. This is particularly noticeable if you run a business in several locations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The behavior of coffee consumers in Portland differs from that of coffee consumers in Detroit. So, you have to consider these distinctions, even the subtle ones, when determining your target audience&#8217;s features<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/p>\n<h2><span style=\"font-weight: 400;\">Use a Keyword Research Tool<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s easy to sit down and start brainstorming keywords. But at some point, you\u2019ll discover that you are stuck. This is where a keyword research tool comes in handy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you use the Eye10 Keyword Planner to research keywords, you\u2019ll first see the keywords your website is already ranking for. Then the system offers suggestions and ideas for further keywords to focus on for ranking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More so, the <\/span><a href=\"https:\/\/eye10.io\/keyword-planner\"><span style=\"font-weight: 400;\">Eye10 Keyword Planner<\/span><\/a><span style=\"font-weight: 400;\"> integrates results from Google\u2019s Keyword Planner. So, you can rest assured that you are getting comprehensive results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><picture><source srcset=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/3d99e451c64c5ddaddd584ec10c33e934ef84a70.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/3d99e451c64c5ddaddd584ec10c33e934ef84a70.png\" type=\"image\/png\"><img loading=\"lazy\" decoding=\"async\" width=\"564\" height=\"397\" src=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/3d99e451c64c5ddaddd584ec10c33e934ef84a70.png\" alt=\"image\" style=\"max-width: 100%; height: 397px;\"><\/picture><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hence, the Eye10 Keyword Planner allows you to set the country of your search and specific locations. This is very important since we are dealing with local search intent here. So, your keyword research must include location-specific terms that show how your business or product is relevant to users in your local area.<\/span><\/p>\n<\/p>\n<h2><span style=\"font-weight: 400;\">Analyze Search Intent<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ideally, your keyword research should lead to you producing a list of relevant keywords. This list should be diverse, including long-tail and short-tail keywords.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From the Eye10 Keyword Planner and every other Eye10 SEO tool, you get to export your keyword list automatically as a CSV or PDF file. You can even send the same to the email addresses of your team members for more collaborative analysis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><picture><source srcset=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/e33db353629947772385a3265153c2b57e02a443.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/e33db353629947772385a3265153c2b57e02a443.png\" type=\"image\/png\"><img loading=\"lazy\" decoding=\"async\" width=\"665\" height=\"298\" src=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/e33db353629947772385a3265153c2b57e02a443.png\" alt=\"image\" style=\"max-width: 100%; height: auto;\"><\/picture><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you have the list, the next step is to organize the keywords by the search intent of each one. There are four popular types of search intent: informational, navigational, commercial, and transactional.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the commercial and transactional keywords are the most popular in local SEO because most people are at the purchase stage already. However, don\u2019t underestimate the effect of using informational and navigational keywords.<\/span><\/p>\n<\/p>\n<h2><span style=\"font-weight: 400;\">Prioritize Keywords<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before you begin keyword optimization, the final stage of keyword research is prioritizing keywords based on various factors. These factors include search volume, relevance to your business and product, competition, and difficulty level.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here, the focus is on the keywords most likely to drive traffic and conversions. This is why prioritization is important. The best keywords are not necessarily the ones with the highest search volumes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After all, even those come with the stiff competition that may minimize the results of your efforts. Instead, prioritize keywords based on your business goals and objectives.<\/span><\/p>\n<\/p>\n<h3><span style=\"font-weight: 400;\">Conclusion<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Optimizing local search intent is crucial for businesses that want to attract customers from their local area. Hence, you must put a lot of effort into understanding your target audience, conducting keyword research, and improving your local visibility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regarding keyword research, the Eye10 Keyword Planner is your most reliable companion. For an affordable price, you get real-time data and insights into your keyword profile and potential ranking suggestions. Hurry now, <\/span><a href=\"https:\/\/eye10.io\/start-trial\"><span style=\"font-weight: 400;\">sign up, and take advantage of the $3 trial<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div class=\"schema-faq-wrapper\">\n<h2 style=\"text-align: center; margin-bottom: 20px;\"><span style=\"border: 1px solid black; padding: 10px 50px;\">FAQ<\/span><br \/>\n\t\t<\/h2>\n<div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" style=\"border: 1px solid black; padding: 20px;\">\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3><span itemprop=\"name\">Are there any ethical considerations to keep in mind when optimizing for local search intent?<\/span><\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Of course, you want to avoid spammy and manipulative tactics such as creating fake reviews or stuffing keywords into your posts. Sooner, your website would be found out and hit with penalties. Nothing is worth more than creating high-quality content that adds value to your readers.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3><span itemprop=\"name\">Can I outsource local search intent optimization to a professional agency?<\/span><\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">You can outsource anything, but you must be sure you have exhausted your options first. For example, the Eye10 suite of SEO tools contains various features that can enhance your SEO strategy, even for local intent. However, if you opt for a professional agency, ensure they stick to ethical SEO practices and not black hat SEO.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3><span itemprop=\"name\">What is the importance of online reviews for local search intent optimization?<\/span><\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Search engines use online reviews to rank local search results. They also signal to prospective customers whether a business\u2019s product or service is as good as the company claims. Therefore, even when you notice negative reviews, don\u2019t freak out. Instead, try to engage the reviewer professionally, helping them solve their issues so that they could edit their reviews to be more positive.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>As an SEO professional, you must know about search intent as the expectation behind a user\u2019s search query whenever they use a search engine. Is a local search intent different? Not really. Local search intent means focusing on searches based on a user\u2019s area. Local search intent often falls in the commercial and transactional category [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/posts\/679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/comments?post=679"}],"version-history":[{"count":0,"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/posts\/679\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/media\/680"}],"wp:attachment":[{"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/media?parent=679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/categories?post=679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/tags?post=679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}