{"id":675,"date":"2023-05-18T10:01:32","date_gmt":"2023-05-18T10:01:32","guid":{"rendered":"https:\/\/eye10.io\/en\/blog\/the-role-of-keyword-research-in-e-commerce-seo\/"},"modified":"2023-05-18T10:01:32","modified_gmt":"2023-05-18T10:01:32","slug":"the-role-of-keyword-research-in-e-commerce-seo","status":"publish","type":"post","link":"https:\/\/eye10.io\/blog\/the-role-of-keyword-research-in-e-commerce-seo\/","title":{"rendered":"The Role of Keyword Research in E-Commerce SEO"},"content":{"rendered":"

Ever since search engines became the window to the internet, the fate of several businesses has come to be hinged upon how discoverable their business is online.<\/span><\/p>\n

Fundamentally, SEO keyword research aims to discover the vocabulary of your target audience and then use this insight to develop content that enhances your site\u2019s ranking on search engines.<\/span><\/p>\n

However, this must be a highly strategic process. You won\u2019t succeed if you aim to generate a long <\/span>list of keywords<\/span><\/a> related to your business and products.<\/span><\/p>\n

Instead, during the keyword research process, you must be able to decide which keywords to prioritize in order to maximize your investments. Therefore, understanding search demand and intent is critical to effective keyword research.<\/span><\/p>\n<\/p>\n

The Uniqueness of E-Commerce SEO Keyword Research<\/span><\/h2>\n

Keyword research for e-commerce businesses is quite unique and it is not enough to just follow general guidelines without discovering the peculiarities of e-commerce SEO.<\/span><\/p>\n

For one, keyword research in e-commerce SEO places a huge focus on product-specific keywords because, in e-commerce, marketing is more tightly linked with sales than other kinds of SEO.<\/span><\/p>\n

E-commerce businesses also typically pay the most attention to <\/span>seasonal keywords<\/span><\/a> as they try to capitalize on buying trends that vary throughout the year. This means that even though, generally, there must be a perception of keyword research as a continuous activity, in e-commerce SEO, this reality is particularly unavoidable.<\/span><\/p>\n

A solid keyword research strategy for e-commerce SEO must be highly flexible in order to accommodate year-round tweaks and changes based on the <\/span>behavior of your audience<\/span><\/a>, composed of potential customers.<\/span><\/p>\n

One more peculiarity of e-commerce SEO is the importance of long-tail keywords, especially because they come with high purchase intent. For example, if someone searches for \u201crunning shoes,\u201d they are most likely still gathering information.<\/span><\/p>\n

However, you can infer that searching for \u201crunning shoes for men size 43\u201d indicates a more precise buying intent. So, it is not difficult to understand why long-tail keywords are so important for e-commerce marketers.<\/span><\/p>\n

Another reason, though, is that the level of competition in e-commerce is so high that ranking for short-tail keywords unless you are a very popular and highly established brand, is almost likely a futile effort.<\/span><\/p>\n

So, most <\/span>small retail businesses<\/span><\/a> focus on low-competition, long-tail keywords since they yield the most ROI.<\/span><\/p>\n<\/p>\n

Build a Keyword List<\/span><\/h2>\n

The first step to keyword research is to collect and dump keywords into a list. At this point, no organization is necessary. However, you still must ensure that the keywords in your list are relevant to your product, business, and target audience.<\/span><\/p>\n

Typically, the way to do this is by starting with a seed keyword and then looking for terms related to that seed.<\/span><\/p>\n

If you sell shoes, for instance, your seed keyword might be \u2018shoes,\u2019 and then you start to research all keywords about shoes, including the various shoes available. Unless your website is completely new, you might discover that you already rank for these keywords and don\u2019t rank for most others.<\/span><\/p>\n

That\u2019s the idea behind the <\/span>Eye10 Keyword Planner<\/span><\/a>, an intuitive tool that lists the keywords you are ranking for before offering ideas and suggestions for improved ranking. Of course, you can export the results into a CSV or PDF file as your keyword list.<\/span><\/p>\n

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Prioritize Your Keywords<\/span><\/h2>\n

At this point, the organization is necessary. After all, not all keywords are created the same. Some keywords are more relevant to your goals than others, and some have a higher ROI potential.<\/span><\/p>\n

So, you must identify which keywords are important now and which are not. This is done by evaluating various factors such as the search volume for each keyword, it’s level of difficulty, as well as the <\/span>search intent<\/span><\/a> behind various keywords.<\/span><\/p>\n

On the Eye10 Keyword Planner, keywords are organized in descending order according to their search volumes. However, this should not necessarily be taken to mean that keywords with higher search volumes are inherently better.<\/span><\/p>\n

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The ideal search volume for a keyword you are trying to rank for would depend on your goals, business, and website. Do not forget to organize your keywords by the target audience’s intent: informational, navigational, commercial, and transactional.<\/span><\/p>\n<\/p>\n

Analyze Competitors\u2019 Strategies<\/span><\/h2>\n

Keywords do not exist in silos. Unless you are targeting branded keywords specifically, you will find that other businesses, your competitors, are already ranking for most keywords you are targeting.<\/span><\/p>\n

Therefore, it is important to determine what your competitors are doing, where they rank better than you, and how to surpass their results.<\/span><\/p>\n

Even if your competitors are not as strong as your business, at least by analyzing their strategy, you can identify what works and then consider building your keyword optimization strategy along with those tactics.<\/span><\/p>\n

So, using the <\/span>Eye10 Competitor Research tool<\/span><\/a>, you can compare your website with that of your competitors in terms of keyword similarity and differences to identify gaps and then use those insights to build a stronger keyword optimization strategy.<\/span><\/p>\n

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Conclusion<\/span><\/h3>\n

Despite all these, effective keyword research is only half the success; you must still optimize your product pages and website according to your priority keywords. So, it never stops.<\/span><\/p>\n

However, when you use tools that give you real-time access to raw data, things get easier. And this is what Eye10 SEO tools do. Eye10 provides intuitive tools for various SEO activities for beginners and experts alike, all for a combined single subscription. You can <\/span>try out all tools for only $3<\/span><\/a>, so hurry now and sign up.<\/span><\/p>\n

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FAQ<\/span>
\n\t\t<\/h2>\n
\n
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Can I use long-tail keywords in my e-Commerce SEO strategy?<\/span><\/h3>\n
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Long-tail keywords are well-suited to e-Commerce SEO because they are more specific and less competitive. However, don\u2019t hinge your strategy entirely on long-tail keywords. Instead, use a mixture of long-tail and short-tail as well as even mid-tail keywords for the best results.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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How often should I perform keyword research for my e-Commerce website?<\/span><\/h3>\n
\n
The best recommendation is to do this every few months so you don\u2019t ever run out of ideas. But this refers to full-scale keyword research. You could perform smaller-scale keyword research more frequently to capture current happenings and trends. Also, perform keyword research ahead of every season and holiday to determine what to focus on.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Should I prioritize keywords with higher search volume or lower competition?<\/span><\/h3>\n
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This is not an easy question to answer, and the best response is to prioritize both because each type of keyword has pros and cons. High competition makes keywords with high search volume difficult to rank for. On the other hand, keywords with low search volume may not drive sufficient traffic to your website. Therefore, you must find the sweet spot of balance between both types of keywords.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Ever since search engines became the window to the internet, the fate of several businesses has come to be hinged upon how discoverable their business is online. Fundamentally, SEO keyword research aims to discover the vocabulary of your target audience and then use this insight to develop content that enhances your site\u2019s ranking on search […]<\/p>\n","protected":false},"author":5,"featured_media":676,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/posts\/675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/comments?post=675"}],"version-history":[{"count":0,"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/posts\/675\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/media\/676"}],"wp:attachment":[{"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/media?parent=675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/categories?post=675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/tags?post=675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}