{"id":671,"date":"2023-05-18T10:01:10","date_gmt":"2023-05-18T10:01:10","guid":{"rendered":"https:\/\/eye10.io\/en\/blog\/useful-google-tools-for-fixing-technical-seo-issues\/"},"modified":"2023-05-18T10:01:10","modified_gmt":"2023-05-18T10:01:10","slug":"useful-google-tools-for-fixing-technical-seo-issues","status":"publish","type":"post","link":"https:\/\/eye10.io\/blog\/useful-google-tools-for-fixing-technical-seo-issues\/","title":{"rendered":"Useful Google Tools for Fixing Technical SEO Issues"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">There is a lot of emphasis on content quality and website authoritativeness in SEO. However, anyone serious about enhancing their SEO strategy cannot ignore the technical aspects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ensuring that your website is mobile-friendly, loads fast enough, and generally performs very well is critical to user experience, affecting how your website ranks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even though many people shy away from these technical bits because of their seeming complexity, Google\u2019s free tools are a great way to ease into technical SEO without spending anything.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This article discusses some of these tools and their usefulness in fixing technical SEO issues and limitations you might experience.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Why Technical SEO is Important<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Technical SEO ensures your site is easy to access, understand, and rank by search engines and users. To summarize the reasons why this is important, technical SEO:&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Helps you avoid potential penalties or ranking drops due to technical errors or issues on your site.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improves your site&#8217;s performance and user experience, which can lead to higher engagement and conversions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enables you to leverage advanced features and opportunities such as rich results, voice search, and mobile-first indexing.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">However, this can quickly become complex and challenging due to the diversity of factors and aspects that affect your site\u2019s health and performance. Some specific issues that having proper technical SEO could help you deal with are expressed below:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Indexability and crawlability by search engines.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/eye10.io\/blog\/duplicate-content-how-to-spot-and-fix-it-on-your-blog\/\"><span style=\"font-weight: 400;\">Duplicate content<\/span><\/a><span style=\"font-weight: 400;\"> and canonical tags.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobile usability and general performance, including speed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Structured data, rich results, and featured snippets<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">1. Google Search Console<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Search Console provides valuable insights into how Google crawls and indexes your website and identifies any technical issues hindering your website&#8217;s performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the most useful features of <\/span><a href=\"https:\/\/eye10.io\/blog\/how-to-use-google-search-console-for-seo\/\"><span style=\"font-weight: 400;\">Google Search Console<\/span><\/a><span style=\"font-weight: 400;\"> is the &#8220;Coverage&#8221; report, which displays a detailed overview of how many pages on your website are indexed, how many have errors, and how many are excluded from indexing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To use Google Search Console, you need to verify ownership of your site by adding a meta tag, uploading a file, using Google Analytics or Tag Manager, or using your domain provider. Once verified, you can access the reports and tools from the dashboard.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">2. Google Analytics<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google Analytics is designed to give you valuable insights into your website&#8217;s traffic and user behavior. It helps you understand how users interact with your website, which pages are the most popular, and which pages have high bounce rates or low engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Understanding user behavior on your website will help you determine in what areas of performance your website may fail. For instance, the bounce rate and dwell time are metrics heavily influenced by the content quality and<\/span><a href=\"https:\/\/eye10.io\/blog\/how-to-diagnose-and-fix-common-website-performance-issues\/\"><span style=\"font-weight: 400;\">&nbsp;performance factors<\/span><\/a><span style=\"font-weight: 400;\"> such as site loading speed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Analytics also helps you to track dips and spikes in organic traffic by setting up custom alerts and dashboards. Create an account and add a tracking code to your site to gain actionable insights.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">3. Google Page Speed Insights<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google Page Speed Insights is the quickest way to determine if your site is loading optimally and how your site\u2019s loading speed influences other metrics such as bounce rate, dwell time, and conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Page Speed Insights report also includes optimization suggestions, which include practical tips for improving the speed of your website, such as compressing images or minifying CSS and JavaScript files.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Following these suggestions can improve your website&#8217;s load times and provide a better user experience. Google Page Speed Insights is fairly comprehensive, with its Core Web Vitals report. However, another tool that competes with it in terms of results measurement and accuracy is GTmetrix.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of switching between both tools, you can use the <\/span><a href=\"https:\/\/eye10.io\/pagespeed\"><span style=\"font-weight: 400;\">Eye10 Pagespeed checker<\/span><\/a><span style=\"font-weight: 400;\">. It combines reports from the two tools and provides actionable suggestions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><picture><source srcset=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/6dd692f1c35b89e551b2f65224d65ee6ced9b41b.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/6dd692f1c35b89e551b2f65224d65ee6ced9b41b.png\" type=\"image\/png\"><img loading=\"lazy\" decoding=\"async\" style=\"max-width: 100%; height: 293px;\" src=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/6dd692f1c35b89e551b2f65224d65ee6ced9b41b.png\" alt=\"image\" width=\"691\" height=\"293\"><\/picture><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">4. Google Mobile-Friendly Testing Tool<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Today, more people access the internet through smartphones than any other device. Therefore, optimizing your site for mobile-friendliness is critical to technical SEO. Thankfully, Google has a tool for doing just that: the Mobile-Friiendly Test.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This tool analyzes your website and provides valuable insights into how it appears on mobile devices, identifying any issues affecting its usability or accessibility and suggesting solutions to rectify them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Optimizing your site for mobile-friendliness enhances its usability and the UX of your audience engaging the site. It is also a Google ranking factor for search engine results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Eye10 Pagespeed checker has a mobile section that shows the speed of your website, specifically on mobile devices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><picture><source srcset=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/a16d23d83677177db2c4b0567a87a4b3acb3db4d.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/a16d23d83677177db2c4b0567a87a4b3acb3db4d.png\" type=\"image\/png\"><img loading=\"lazy\" decoding=\"async\" style=\"max-width: 100%; height: 533px;\" src=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/a16d23d83677177db2c4b0567a87a4b3acb3db4d.png\" alt=\"image\" width=\"590\" height=\"533\"><\/picture><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">5. Google Schema Markup Validator<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We have discussed <\/span><a href=\"https:\/\/eye10.io\/blog\/enhancing-search-results-by-using-structured-data\/\"><span style=\"font-weight: 400;\">structured data<\/span><\/a><span style=\"font-weight: 400;\"> and its importance to SEO in previous articles. Structured data enables you to enhance the appearance of your website on search results. It particularly determines how Rich Results are displayed on your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Schema Markup Validator replaces a previous tool for <\/span><a href=\"https:\/\/eye10.io\/blog\/how-to-use-structured-data-for-seo\/\"><span style=\"font-weight: 400;\">analyzing structured data errors<\/span><\/a><span style=\"font-weight: 400;\">. Because creating schema markup can be challenging and complex, it requires following specific syntax and guidelines. And this tool helps you to correct any errors as well as show warnings and suggestions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By addressing these issues, you can ensure that your website&#8217;s structured data is properly implemented and optimized for search engines. And subsequently, monitoring the impact of this optimization is easy when you use the <\/span><a href=\"https:\/\/eye10.io\/rank-checker\"><span style=\"font-weight: 400;\">Eye10 Rank Checker tool<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><picture><source srcset=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/180b1716ea1d1073a99a96b813be3032ac558785.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/180b1716ea1d1073a99a96b813be3032ac558785.png\" type=\"image\/png\"><img loading=\"lazy\" decoding=\"async\" style=\"max-width: 100%; height: 307px;\" src=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/180b1716ea1d1073a99a96b813be3032ac558785.png\" alt=\"image\" width=\"696\" height=\"307\"><\/picture><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Conclusion<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Technical SEO cannot be overlooked because fixing issues, such as slow loading speed, mobile-unfriendliness, poorly structured data, etc., is as important as publishing high-quality content regarding SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While Google tools are free and highly useful, they can\u2019t do everything. Therefore, many SEO professionals use other tools to cover the bases that Google\u2019s free tools do not reach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Compared with other tools on the market, Eye10 tools are more affordable and produce in-depth insights on various aspects such as search engine ranking, competitor research, industry analysis, keyword planning, and more. With only $3 required to test all these tools, this is the best bet for SEO success. <\/span><a href=\"https:\/\/eye10.io\/start-trial\"><span style=\"font-weight: 400;\">Sign up today and see for yourself<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div class=\"schema-faq-wrapper\">\n<h2 style=\"text-align: center; margin-bottom: 20px;\"><span style=\"border: 1px solid black; padding: 10px 50px;\">FAQ<\/span><br \/>\n\t\t<\/h2>\n<div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" style=\"border: 1px solid black; padding: 20px;\">\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3><span itemprop=\"name\">Are Google tools easy to use for fixing technical SEO issues?<\/span><\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Google tools are generally user-friendly. Since they come from Google itself, you can trust the results. However, some features may be targeted more towards professional developers, and you may struggle if you are not one. This is more reason to supplement Google\u2019s tools with easier third-party tools such as Eye10, which serves both beginners and experts alike.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3><span itemprop=\"name\">Can Google tools help with identifying and fixing security issues on a website?<\/span><\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Security issues are part of technical SEO. In particular, the Search Console helps you to deal with security issues, alerting you upon suspicions of malware or hacked content, which may affect your website\u2019s ranking and user experience. It would help if you always kept an eye on your alerts.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3><span itemprop=\"name\">How frequently should website owners use Google tools to monitor their website&#039;s technical SEO performance?<\/span><\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Some tools should be used rather frequently, particularly Search Console and Analytics. These tools are important for the day-to-day running of your SEO efforts. However, others, such as the Schema Markup Validator and Page Speed Insights, may be used less frequently but regularly. All these depend on the size and complexity of the website anyway.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>There is a lot of emphasis on content quality and website authoritativeness in SEO. However, anyone serious about enhancing their SEO strategy cannot ignore the technical aspects. Ensuring that your website is mobile-friendly, loads fast enough, and generally performs very well is critical to user experience, affecting how your website ranks. Even though many people [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":672,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/posts\/671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/comments?post=671"}],"version-history":[{"count":0,"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/posts\/671\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/media\/672"}],"wp:attachment":[{"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/media?parent=671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/categories?post=671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/tags?post=671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}