{"id":576,"date":"2023-04-18T09:00:06","date_gmt":"2023-04-18T09:00:06","guid":{"rendered":"https:\/\/eye10.io\/en\/blog\/what-is-serp-position-zero-and-why-should-you-aim-for-it\/"},"modified":"2023-04-18T09:00:06","modified_gmt":"2023-04-18T09:00:06","slug":"what-is-serp-position-zero-and-why-should-you-aim-for-it","status":"publish","type":"post","link":"https:\/\/eye10.io\/blog\/what-is-serp-position-zero-and-why-should-you-aim-for-it\/","title":{"rendered":"What is SERP Position Zero and Why Should You Aim for it?"},"content":{"rendered":"

Every SEO professional or business owner wants their business to rank at the top of search engine reports. The number one position is the sweetest spot and gets the most link clicks. Any website in that position gets the stamp of reliability for that particular query. But what if you were told there is a higher, sweeter position?<\/span><\/p>\n

Indeed, there is, and it is called Position Zero. Position Zero is attractive because it is the topmost result on the SERP for any query, even higher than the normal results. Because a featured snippet usually holds Position Zero, it is visually different from the other ranked results and <\/span>attracts more attention<\/span><\/a>.<\/span><\/p>\n

And if you know anything about featured snippets, you know that they are results meant to answer readers’ queries straightforwardly. But what are other reasons why you should aim for this position?<\/span><\/p>\n

 <\/p>\n

What is SERP Position Zero?<\/span><\/h2>\n

SERP Position Zero, a featured snippet at the top of all rankings, is designed to provide a quick and concise answer to the user\u2019s query. That is, they don\u2019t have to click on another website before getting the results they want.<\/span><\/p>\n

Featured snippets can be in the form of simple paragraphs, or they may appear as lists, tables, or even videos. They are also sometimes accompanied by images. This means that Position Zero entries, being naturally prominent, are even accorded more prominence through their visual appearance in search results.<\/span><\/p>\n

This naturally leads to several benefits, including increased visibility and exposure and higher click-through rates. Another important benefit is that you get a higher chance of appearing in voice search results. Voice searches prioritize short, concise answers, shown as featured snippets in regular searches.<\/span><\/p>\n

 <\/p>\n

How to Rank for SERP Position Zero<\/span><\/h2>\n

Now that you know why SERP Position Zero is so important, let’s discuss how to rank for it. Here are some tips and strategies to keep in mind:<\/span><\/p>\n