{"id":547,"date":"2023-04-07T20:55:48","date_gmt":"2023-04-07T20:55:48","guid":{"rendered":"https:\/\/eye10.io\/en\/blog\/e-a-t-the-secret-ingredients-for-seo-success\/"},"modified":"2023-04-07T20:55:48","modified_gmt":"2023-04-07T20:55:48","slug":"e-a-t-the-secret-ingredients-for-seo-success","status":"publish","type":"post","link":"https:\/\/eye10.io\/blog\/e-a-t-the-secret-ingredients-for-seo-success\/","title":{"rendered":"E-A-T: The Secret Ingredients for SEO Success"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When you think about SEO, what comes to mind? Numbers on a computer with charts and graphs? Endless keyword research for content marketing? Something else?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You are not wrong if those are your ideas about SEO. But the ultimate idea is that at its root, SEO, at least as it is today, boils down to just the three factors that we\u2019d be discussing in this article:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Expertise<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Authoritativeness<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trustworthiness<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Where do these ideas come from, you might wonder. After all, several SEO blogs come up with different fads and novelties from time to time that seem to work for a while until Google releases an algorithm update that neutralizes that tactic. Read on to learn more.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Why EAT?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you don\u2019t know, EAT comes from Google itself. Google\u2019s Search Quality Rater Guidelines is a document through which real people evaluate Google\u2019s algorithm in delivering search results. And in this document, there are heavy references to these three factors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, there is no doubt that Google takes them seriously, and you should too!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because all of Google\u2019s products are hinged on Search, the company goes to great lengths to ensure that its Search tool always delivers credible results to queries. This is performed mostly by its \u2018almighty\u2019 algorithm, with human raters and analysts supporting it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Human beings might have learned how to get their websites featured on the first page of SERPs, but Google\u2019s algorithm is now so advanced that such is almost impossible if your site\u2019s content does not meet the minimum baseline for quality.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Does EAT Matter?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To clarify, EAT is not a ranking factor used by Google\u2019s algorithm. However, human raters hired by Google use EAT to evaluate the quality of pages in Google search results. Google then uses this data to enhance its algorithm.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what does EAT mean, and why does it matter? EAT matters because pages are evaluated based on the following:<\/span><\/p>\n<ol style=\"list-style-type: lower-alpha;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The expertise of the author of the content. It\u2019s quite easy to tell a page written by a knowledgeable person apart from one put together by someone who has not interacted with the field.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Authoritativeness of the author, the webpage, and <\/span><a href=\"https:\/\/eye10.io\/blog\/what-is-domain-rating-and-how-does-it-impact-seo\/\"><span style=\"font-weight: 400;\">the overall website<\/span><\/a><span style=\"font-weight: 400;\">. There\u2019s a reason why Wikipedia shows up for almost anything you search. The website has authoritativeness over the years, and search engines are rewarding that.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trustworthiness of the web page. This depends on various factors. A website may be popular and authoritative on certain topics, but a particular web page might contain misinformation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recently, there has been another \u2018E\u2019 added to make EEAT. The other \u2018E\u2019 refers to the first-hand experience of the author. However, this could also be easily categorized under expertise.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">As you can see, EAT is not just about that single blog post or article you have published. It encompasses your entire SEO strategy and even considers your own standing as an author in whatever field you have chosen.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">YMYL Content and EAT Factors<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You might have also heard that EAT does not affect all kinds of websites similarly. For instance, searching for updates about the cryptocurrency you just purchased and searching for the perfect fruit bread recipe are equally requests for information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the former entry has higher stakes. It is far more important that an expert produces the information you get about your investments and that it is credible and reliable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Such websites that cover topics related to financial investments (and financial advice in general), health and physical well-being, personal and societal safety, etc., feel the most impact of EAT ratings and have higher standards applied to them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Those are called YMYL or \u2018Your Money or Your Life\u2019 topics. As you can see, YMYL content can often cause immediate and direct harm to a person or persons if the content is inaccurate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Does this mean that websites that cover other topics are spared and that the standards are thrown out the window for those? Certainly not! Regardless of the topic, pages that promote harmfully misleading information with a deceptive purpose or are spammy still get assigned the lowest quality ratings.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Optimizing for EAT Factors<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It would have been much easier to pin certain tactics and strategies that apply to each section of the EAT requirements. However, when combined, these qualities look more like a Venn diagram with overlapping features than neatly separated boxes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, different signals are applied to different websites based on their purpose. However, below are some general guidelines to follow to ensure that EAT is not neglected:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If your website covers YMYL topics, be sure you are an expert in that topic or hire experts to handle it. Use the <\/span><a href=\"https:\/\/eye10.io\/industry-checker\"><span style=\"font-weight: 400;\">Eye10 Industry Checker<\/span><\/a><span style=\"font-weight: 400;\"> to find the leaders in your niche and identify what makes them stand out.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><picture><source srcset=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/3bc2d98825aa46aece496637d417548792bae7a3.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/3bc2d98825aa46aece496637d417548792bae7a3.png\" type=\"image\/png\"><img loading=\"lazy\" decoding=\"async\" style=\"max-width: 100%; height: 431px;\" src=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/3bc2d98825aa46aece496637d417548792bae7a3.png\" alt=\"image\" width=\"578\" height=\"431\"><\/picture><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">YMYL topic or not, ensure that the content you publish is of the highest quality. That means it must be original and deliver a specific value to users.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be transparent about how you represent yourself and your company. Your author bio section and website \u2018about us page must contain factual and non-exaggerated information.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Always use credible sources. When referencing external pages, link to primary sources of information and authoritative websites. The <\/span><a href=\"https:\/\/eye10.io\/backlink-monitor\"><span style=\"font-weight: 400;\">Eye10 Backlink Monitor tool<\/span><\/a><span style=\"font-weight: 400;\"> helps you to monitor your backlinks.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><picture><source srcset=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/ff71d35f3f8c032edb3d552253117014a1c4563c.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/ff71d35f3f8c032edb3d552253117014a1c4563c.png\" type=\"image\/png\"><img loading=\"lazy\" decoding=\"async\" style=\"max-width: 100%; height: 385px;\" src=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/ff71d35f3f8c032edb3d552253117014a1c4563c.png\" alt=\"image\" width=\"650\" height=\"385\"><\/picture><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maintain a positive brand reputation and always deal with negative feedback professionally.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implement good website security practices. If you run an e-commerce website, ensure that payment links are secure and functional.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid spammy practices such as <\/span><a href=\"https:\/\/eye10.io\/blog\/potential-risks-and-penalties-associated-with-purchasing-backlinks\/\"><span style=\"font-weight: 400;\">purchasing backlinks<\/span><\/a><span style=\"font-weight: 400;\"> and so on. Besides losing ranking, your website may get penalized and de-indexed. Analyze your backlinks occasionally using the <\/span><a href=\"https:\/\/eye10.io\/backlink-checker\"><span style=\"font-weight: 400;\">Eye10 Backlink Checker<\/span><\/a><span style=\"font-weight: 400;\"> to ensure you\u2019re still on the right track.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><picture><source srcset=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/a21e116b6d77f56b5a0d0223aa598d03f9da0889.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/a21e116b6d77f56b5a0d0223aa598d03f9da0889.png\" type=\"image\/png\"><img loading=\"lazy\" decoding=\"async\" style=\"max-width: 100%; height: 301px;\" src=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/a21e116b6d77f56b5a0d0223aa598d03f9da0889.png\" alt=\"image\" width=\"654\" height=\"301\"><\/picture><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Conclusion<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Everyone wants to rank high on Google, making many SEO professionals focus on beating the algorithm. Instead, Google wants you to focus on winning the <\/span><a href=\"https:\/\/eye10.io\/blog\/5-strategies-to-attract-audiences-to-your-website\/\"><span style=\"font-weight: 400;\">trust of your audience<\/span><\/a><span style=\"font-weight: 400;\"> by putting out high-quality and credible content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just like EAT is all-encompassing, when it comes to SEO, you need an all-encompassing tool as well. And Eye10 is the answer. All are managed from one subscription, with tools covering competitor research, keyword planning, link building, rank checking, industry analysis, and more. You can\u2019t go wrong.<\/span><\/p>\n<p><a href=\"https:\/\/eye10.io\/start-trial\"><span style=\"font-weight: 400;\">For only $3, try <\/span><\/a>Eye10 SEO tools today and use<span style=\"font-weight: 400;\">&nbsp;real-time results, data insights, and exportable reports to enhance your SEO strategy.<\/span><\/p>\n<div class=\"schema-faq-wrapper\">\n<h2 style=\"text-align: center; margin-bottom: 20px;\"><span style=\"border: 1px solid black; padding: 10px 50px;\">FAQ<\/span><br \/>\n\t\t<\/h2>\n<div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" style=\"border: 1px solid black; padding: 20px;\">\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3><span itemprop=\"name\">Are there any shortcuts to improve my website\u2019s EAT?<\/span><\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Fortunately, there aren\u2019t any shortcuts. If there were, imagine many low-quality websites that would have been masquerading as authentic sources of information and misleading people. That used to be so in the past, but Google\u2019s algorithm is much smarter now. Improving your EAT requires a long-term effort to create high-quality content, implement SEO best practices, and build a strong brand reputation. Avoid tactics that can penalize you, such as buying backlinks or stuffing keywords.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3><span itemprop=\"name\">My website is quite old, can I still improve my EAT?<\/span><\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Certainly, EAT can be improved retroactively. Begin by updating older content with new, more accurate information and improving the overall quality. However, don\u2019t forget that EAT is not just about the content, the overall website, and even certain external factors. So, you need to audit your website to discover elements that do not portray your brand in the best light and then fix those. Keep in mind that when optimizing for EAT, the long-term gains are more important. So, don\u2019t fret if you don\u2019t see immediate results.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3><span itemprop=\"name\">What if I\u2019m not an expert in the field I want to talk about?<\/span><\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">If you are not an expert, the best advice is to get your bread up and increase your knowledge in that field. As you learn, you can share your experiences from your first-person perspectives. Don\u2019t forget that Google recently added \u2018Experience\u2019 to the EAT (now EEAT) factors. So, that still counts. However, until you gain expertise, avoid putting out YMYL information on healthcare, financial security, and the like topics. These may put people in danger, and you could even be legally liable.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>When you think about SEO, what comes to mind? Numbers on a computer with charts and graphs? Endless keyword research for content marketing? Something else? You are not wrong if those are your ideas about SEO. But the ultimate idea is that at its root, SEO, at least as it is today, boils down to [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":549,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/posts\/547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/comments?post=547"}],"version-history":[{"count":0,"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/posts\/547\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/media\/549"}],"wp:attachment":[{"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/media?parent=547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/categories?post=547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/tags?post=547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}