{"id":439,"date":"2023-03-02T19:17:20","date_gmt":"2023-03-02T19:17:20","guid":{"rendered":"https:\/\/eye10.io\/en\/blog\/what-to-look-for-when-performing-an-seo-audit-on-your-website\/"},"modified":"2023-03-02T19:17:20","modified_gmt":"2023-03-02T19:17:20","slug":"what-to-look-for-when-performing-an-seo-audit-on-your-website","status":"publish","type":"post","link":"https:\/\/eye10.io\/blog\/what-to-look-for-when-performing-an-seo-audit-on-your-website\/","title":{"rendered":"What to Look for When Performing an SEO Audit on Your Website"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">SEO is optimizing your website to rank higher in search engine results pages (SERPs), which can increase traffic, improve user experience, and ultimately boost revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, SEO is not a one-time fix; it requires ongoing effort and continuous analysis. Keep reading to discover what to look for when performing an SEO audit on your website, so you can identify areas that need improvement and develop a plan to enhance your website&#8217;s visibility and performance.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">1. Site Structure and Navigation<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A well-organized site structure and clear navigation can improve the user experience and make it easier for search engines to crawl and index your site. When examining site structure during an SEO audit, you&#8217;ll want to ensure the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a clear hierarchy of pages and organize content into categories and subcategories.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your website&#8217;s navigation should be intuitive and easy to use, with clear labels and logical groupings of pages.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Each page on your site should have internal links pointing to other relevant pages, helping visitors navigate your site.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">2. On-Page SEO<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This involves changing various elements on the page, such as the content, HTML source code, and images. On-page SEO tactics typically focus on improving the relevance and usability of the content, optimizing the page&#8217;s metadata, and ensuring that the site is crawlable by search engines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some specific on-page SEO factors to consider during an audit include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Title tags and meta descriptions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Headings and subheadings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/eye10.io\/blog\/6-tips-to-find-new-keyword-opportunities\/\"><span style=\"font-weight: 400;\">Keyword optimization<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Internal linking, etc.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">3. Content Quality<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When conducting an SEO audit, it is essential to evaluate the quality of your content to ensure that it is informative, engaging, and relevant to your target audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To assess the quality of your content, several factors must be considered. You must ensure that the content is:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Relevant to the target audience and the keywords you are targeting<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Original and not copied from other websites<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Filled with accurate and up-to-date information<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Easy to read and understand, with clear headings, subheadings, and paragraphs<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Use the <\/span><a href=\"https:\/\/eye10.io\/keyword-planner\"><span style=\"font-weight: 400;\">Eye10 Keyword Planner<\/span><\/a><span style=\"font-weight: 400;\"> to find relevant keyword ideas for your webpage<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><picture><source srcset=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/b753425d22e6d0058957ef91704e314f8bb78365.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/b753425d22e6d0058957ef91704e314f8bb78365.png\" type=\"image\/png\"><img loading=\"lazy\" decoding=\"async\" style=\"max-width: 100%; height: auto;\" src=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/b753425d22e6d0058957ef91704e314f8bb78365.png\" alt=\"image\" width=\"583\" height=\"475\"><\/picture><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">4. Mobile-Friendliness<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When conducting an SEO audit, it is important to evaluate the mobile-friendliness of your website to ensure that it is optimized for mobile devices. Ask yourself the following questions as you do so:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Does your website have a responsive design?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is your website fast to load on mobile devices?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are clickable elements on your website, such as buttons and links, large enough to be easily clicked on a touchscreen device?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is your website&#8217;s content easy to read on a small screen?<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">5. Technical SEO<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Technical SEO refers to optimizing your website&#8217;s infrastructure and <\/span><a href=\"https:\/\/eye10.io\/blog\/10-technical-factors-that-impact-a-websites-search-engine-rankings\/\"><span style=\"font-weight: 400;\">technical elements<\/span><\/a><span style=\"font-weight: 400;\"> to improve your search engine rankings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the technical SEO elements you should evaluate include the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use descriptive and <\/span><a href=\"https:\/\/eye10.io\/blog\/pros-and-cons-should-you-use-underscores-or-hyphens-in-urls\/\"><span style=\"font-weight: 400;\">keyword-rich URLs<\/span><\/a><span style=\"font-weight: 400;\"> that accurately reflect the content on the page.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create an XML sitemap if your website is large enough (contains more than 500 pages).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use a robots.text file to signal which pages should be crawled or excluded from search engines.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure that your <\/span><a href=\"https:\/\/eye10.io\/blog\/the-role-of-website-security-in-seo\/\"><span style=\"font-weight: 400;\">website is secure<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">6. Site Speed<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A website that is slow to load can be frustrating, resulting in a poor user experience and lower engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, search engines like Google have indicated that site speed is a ranking factor, meaning faster websites may rank higher in search engine results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To improve your site speed, you can take several actions, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/eye10.io\/blog\/how-to-optimize-images-to-improve-website-performance\/\"><span style=\"font-weight: 400;\">Compressing images<\/span><\/a><span style=\"font-weight: 400;\"> and other media<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Minimising CSS and JavaScript files<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Leveraging browser caching<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Upgrading your hosting plan<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using a Content Delivery Network (CDN)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reducing HTTP requests<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Checking speed optimization opportunities using the&nbsp;<\/span><a href=\"https:\/\/eye10.io\/pagespeed\"><span style=\"font-weight: 400;\">Eye10 Pagespeed tool<\/span><\/a><span style=\"font-weight: 400;\"> to gather data from Google PageSpeed Insights and GTmetrix.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><picture><source srcset=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/4c77fe856ef64f6f9fdb15cd90814327d28da6b4.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/4c77fe856ef64f6f9fdb15cd90814327d28da6b4.png\" type=\"image\/png\"><img loading=\"lazy\" decoding=\"async\" style=\"max-width: 100%; height: 263px;\" src=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/4c77fe856ef64f6f9fdb15cd90814327d28da6b4.png\" alt=\"image\" width=\"656\" height=\"263\"><\/picture><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">7. Social Media Integration<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This involves assessing how your website is connected to your social media channels and whether or not you are making the most of these platforms to drive traffic and engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider how you are using social media to promote your website. Are you regularly sharing your content and engaging with your followers? Are you using paid social media advertising to drive traffic to your site?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Optimizing your social media integration can improve your website&#8217;s visibility and ranking.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">8. Local SEO<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Local SEO is essential to any website audit, especially if you have a business that serves customers in a specific geographic area.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The following are the steps you need to take to enhance your local SEO:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You need your accurate business name, address, and phone number (also known as NAP).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Register your business and website on <\/span><a href=\"https:\/\/www.google.com\/business\/\"><span style=\"font-weight: 400;\">Google My Business<\/span><\/a><span style=\"font-weight: 400;\"> and local listings and directories.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create location-specific content on your website with relevant keywords.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">9. Backlinks and External Links<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When <\/span><a href=\"https:\/\/eye10.io\/blog\/internal-vs-external-links-differences-and-benefits-in-seo\/\"><span style=\"font-weight: 400;\">examining backlinks<\/span><\/a><span style=\"font-weight: 400;\"> during an SEO audit, you&#8217;ll want to focus on the quality and relevance of the links. External links are also important to consider during an SEO audit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ensure that all external links on your site work properly and direct visitors to be relevant and reputable sources. <\/span><a href=\"https:\/\/eye10.io\/blog\/the-impact-of-broken-links-on-seo\/\"><span style=\"font-weight: 400;\">Broken or irrelevant links<\/span><\/a><span style=\"font-weight: 400;\"> can harm your website&#8217;s user experience and impact your SEO rankings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, it can also be helpful to look at your competitors&#8217; links for link-building opportunities. This is where the <\/span><a href=\"https:\/\/eye10.io\/competitor-research\"><span style=\"font-weight: 400;\">Eye10 Competitor Research tool<\/span><\/a><span style=\"font-weight: 400;\"> is really useful for any SEO professional.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><picture><source srcset=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/5f4b18f164b946a5fc2b9b24149e58bec058693d.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/5f4b18f164b946a5fc2b9b24149e58bec058693d.png\" type=\"image\/png\"><img loading=\"lazy\" decoding=\"async\" style=\"max-width: 100%; height: 171px;\" src=\"https:\/\/wsnonline.dk\/storage\/uploads\/external\/3596\/5f4b18f164b946a5fc2b9b24149e58bec058693d.png\" alt=\"image\" width=\"698\" height=\"171\"><\/picture><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">10. Analytics and Tracking<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To perform a successful SEO audit, you must connect your website to analytics and tracking tools that provide valuable insights into how visitors interact with your website and can help you identify areas for improvement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Analytics is a free tool that provides detailed information about your website&#8217;s traffic. Another important tool is Google Search Console, which provides information about your website&#8217;s performance in search engine results pages (SERPs).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to these tools, you also need the Eye10 suite of SEO tools. Eye10 lists several tools for competitor research, keyword planning, backlink monitoring, rank checker, and more, all for a combined <\/span><a href=\"https:\/\/eye10.io\/pricing\"><span style=\"font-weight: 400;\">low subscription of $39<\/span><\/a><span style=\"font-weight: 400;\"> with enhanced insights and real-time data.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Conclusion<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">By following the tips and best practices outlined in this article, you can identify areas for improvement and implement changes to enhance your website&#8217;s SEO. Remember to regularly monitor your website&#8217;s performance and stay up-to-date with the latest SEO trends and algorithms to stay ahead of the competition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Suppose you are looking for a suite of powerful SEO tools to help you optimize your website. In that case, you must <\/span><a href=\"https:\/\/eye10.io\/en\"><span style=\"font-weight: 400;\">sign up on Eye10<\/span><\/a><span style=\"font-weight: 400;\">, which can provide valuable insights and actionable recommendations to take your website&#8217;s SEO to the next level.<\/span><\/p>\n<div class=\"schema-faq-wrapper\">\n<h2 style=\"text-align: center; margin-bottom: 20px;\"><span style=\"border: 1px solid black; padding: 10px 50px;\">FAQ<\/span><br \/>\n\t\t<\/h2>\n<div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" style=\"border: 1px solid black; padding: 20px;\">\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3><span itemprop=\"name\">Can I perform an SEO audit myself, or should I hire a professional?<\/span><\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">You can perform an SEO audit yourself if you have the necessary knowledge and experience, but it may be beneficial to hire a professional if you are unsure about the process or if you need help implementing recommendations.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3><span itemprop=\"name\">How often should I perform an SEO audit?<\/span><\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">It is recommended to perform a full-scale comprehensive SEO audit at least once a year, but it may be necessary to perform one more frequently if your website has undergone significant changes or if you have noticed a decline in search engine rankings or traffic.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3><span itemprop=\"name\">What are some common mistakes to avoid when performing an SEO audit?<\/span><\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Some mistakes include relying solely on automated tools, overlooking user experience issues, and ignoring local SEO considerations.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>SEO is optimizing your website to rank higher in search engine results pages (SERPs), which can increase traffic, improve user experience, and ultimately boost revenue. However, SEO is not a one-time fix; it requires ongoing effort and continuous analysis. Keep reading to discover what to look for when performing an SEO audit on your website, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/posts\/439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/comments?post=439"}],"version-history":[{"count":0,"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/posts\/439\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/media\/440"}],"wp:attachment":[{"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/media?parent=439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/categories?post=439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eye10.io\/blog\/wp-json\/wp\/v2\/tags?post=439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}