{"id":315,"date":"2022-09-06T19:25:45","date_gmt":"2022-09-06T19:25:45","guid":{"rendered":"https:\/\/eye10.io\/en\/blog\/?p=315"},"modified":"2022-09-01T19:26:17","modified_gmt":"2022-09-01T19:26:17","slug":"why-competitor-research-is-so-important-in-seo","status":"publish","type":"post","link":"https:\/\/eye10.io\/blog\/why-competitor-research-is-so-important-in-seo\/","title":{"rendered":"Why Competitor Research is so important in SEO"},"content":{"rendered":"

For those familiar with us here at Eye10, <\/span>Competitor Research<\/span><\/a> is the name of one of our amazing tools that is included with all Eye10 subscriptions.\u00a0<\/span><\/p>\n

So why is it important you know who your competitors are in SEO, along with what you need to do to rank above them?\u00a0<\/span><\/p>\n

Quite simply, knowledge is power. By implementing the right changes to your SEO strategy based on what makes for a winning format, your website has a much better chance of ranking higher on search engines.<\/span><\/p>\n

Here is the lowdown on why researching your competitors is so important we built a tool so you can do just that. Plus, how to get the most out of the information you discover about your SEO rivals.\u00a0<\/span><\/p>\n

H2: Every good SEO strategy must start with Competitor Research\u00a0<\/b><\/p>\n

Think about it. If it was just you trying to compete for any given search term, there probably wouldn\u2019t be a need for SEO. However, even for the nichest of topics, this just isn\u2019t the case! With over 1 billion websites currently in existence, there\u2019s a good chance you have some competition on your hands for whatever your website is about.<\/span><\/p>\n

Sometimes it\u2019s easy to see our competitors. For local businesses or services, you may know all of your competitors by name. But in the grand scheme of things, you can never know who is competing for your website traffic. Unless of course, you use Competitor Research.\u00a0<\/span><\/p>\n

With Eye10, you can enter your URL, the main target keyword of that page along with the country you most want to target with your content. Getting specific allows us to show you exactly who is competing for your traffic, and we\u2019ll be able to pull up the top 20 closest results.\u00a0<\/span><\/p>\n

We strongly recommend anyone creating a website, or looking to improve an existing website, undertake research into their competitors. Specifically, SEO research that uses data to create an informed strategy.\u00a0<\/span><\/p>\n

H3: What will Competitor Research show me?<\/b><\/p>\n

How you research your competitors will depend on what information you can find out about them. But if you do happen to use Eye10\u2019s Competitor Research tool, you\u2019ll receive over 20 different pieces of information – that\u2019s in addition to seeing your closest 20 competitors too!<\/span><\/p>\n

Some of the helpful information you\u2019ll find out includes:\u00a0<\/span><\/p>\n