{"id":311,"date":"2022-09-04T19:21:14","date_gmt":"2022-09-04T19:21:14","guid":{"rendered":"https:\/\/eye10.io\/en\/blog\/?p=311"},"modified":"2022-09-01T19:21:30","modified_gmt":"2022-09-01T19:21:30","slug":"how-to-do-an-seo-audit","status":"publish","type":"post","link":"https:\/\/eye10.io\/blog\/how-to-do-an-seo-audit\/","title":{"rendered":"How to do an SEO audit"},"content":{"rendered":"

Do you know how well your website is performing? Sure, website analytics will tell you how many visitors you are getting, and how long they stay on your pages for. But what are the reasons behind these statistics? More importantly, how do you find out what elements of your website aren\u2019t pulling in visitors or driving conversions?\u00a0<\/span><\/p>\n

Never fear as an SEO audit is one of the best ways to find out what\u2019s working and most importantly, what\u2019s not working for your website.\u00a0<\/span><\/p>\n

Without such an insightful rundown of your website\u2019s highlights along with its errors, it\u2019s impossible to make meaningful changes to your website, and even your wider marketing strategy. Therefore, it\u2019s highly recommended to conduct SEO audits regularly.\u00a0<\/span><\/p>\n

New to all things SEO audits? Here at Eye10, we bring SEO down to a level that everyone can understand, and SEO audits are no exception. Let\u2019s get to grips with what an SEO audit is and how to get the most out of your next one.\u00a0<\/span><\/p>\n

H2: SEO audits: An overview\u00a0<\/b><\/p>\n

Taking the time to do regular SEO audits helps your website to remain competitive. The ability to do SEO audits is just one of the many tools we provide here at Eye10.\u00a0<\/span><\/p>\n

So why bother, you might ask? Well, if you own a business with employees, at some stage you\u2019d give them a performance review. The point of which is to pat them on the back for anything they are doing well, whilst highlighting any areas for improvement.\u00a0<\/span><\/p>\n

An SEO audit works much the same, in that it looks to identify the strengths and weaknesses of your SEO strategy. Only, the focus is on your website. Specifically, any elements that are preventing pages from ranking highly on search engines, or giving a poor overall user experience.\u00a0<\/span><\/p>\n

SEO audits require SEO software such as <\/span>Eye10<\/span><\/a>. Using our <\/span>On-Page SEO<\/span><\/a> tool, you\u2019ll receive a full breakdown of how your website is performing.\u00a0<\/span><\/p>\n

If you want to find out more about your off-page SEO or your technical SEO, Eye10\u2019s <\/span>Backlink Monitor<\/span><\/a>, <\/span>Backlink Checker<\/span><\/a>, and <\/span>Pagespeed Tool<\/span><\/a> have got you covered.\u00a0<\/span><\/p>\n

H3: How often do SEO audits need to be performed?<\/b><\/p>\n

SEO audits should be performed every few weeks or at the very least every few months. Leaving it any longer than this in between audits runs the risk of minor problems turning into major ones. For instance, if your page rankings have slipped a couple of places, this is much easier to recover versus a drop of 50 places, especially if lots of issues are to blame.\u00a0<\/span><\/p>\n

In general, there are some key indicators an SEO audit needs to be performed:\u00a0<\/span><\/p>\n

You\u2019ve made changes to your website<\/b> – Any change to your website is not without risk. Rewriting your content may make your rankings slip for key terms. Likewise, redesigning your website may not always be for the best. Who is to say what changes have worked well for your website? Well, an SEO audit is the best place to start, seen as you can track the data from the day the changes were implemented, to see whether they had a positive or negative impact. From there, you can take any necessary action based on the results of your SEO audit to get back on track.\u00a0<\/span><\/p>\n

Traffic has suddenly dropped<\/b> – If you haven\u2019t made any changes to your website, then a technical glitch could be to blame for your website losing traffic suddenly. You won\u2019t know until you investigate with an SEO audit. It could also be the case that you\u2019ve neglected your SEO strategy, and your competitors have come along and stolen your traffic. You can use the information your SEO audit will provide to fix this.\u00a0<\/span><\/p>\n

H2: SEO audit step #1 – Enter your URL\u00a0<\/b><\/p>\n

Your URL is incredibly powerful. That\u2019s because it holds many secrets about the performance of your entire website, especially when used to complete an SEO audit.\u00a0<\/span><\/p>\n

Ensure you enter your URL in full and correctly. Remember, you just need the main URL and not a specific page on your website.\u00a0<\/span><\/p>\n

It typically takes a few minutes for SEO software to crawl all of the data to produce your audit. But it can take a few hours for extremely large websites.\u00a0<\/span><\/p>\n

Once complete, you\u2019ll be given a report which you can browse and download for future reference. Take the time to read through everything properly before panicking or making rash changes.\u00a0<\/span><\/p>\n

H2: SEO audit step #2 – Identify areas of concern<\/b><\/p>\n

Every SEO software is different, but when conducting an SEO audit, you should receive a full list of good and bad points.\u00a0<\/span><\/p>\n

Obviously, the things that are working well for you don\u2019t need to change, though if you are making edits to your website (i.e. a redesign), it\u2019s always good not to get rid of these.\u00a0<\/span><\/p>\n

The things you most need to watch out for are any bad points that will be shown as errors. These may include:\u00a0\u00a0<\/span><\/p>\n