{"id":307,"date":"2022-09-02T19:14:51","date_gmt":"2022-09-02T19:14:51","guid":{"rendered":"https:\/\/eye10.io\/en\/blog\/?p=307"},"modified":"2025-04-01T10:19:02","modified_gmt":"2025-04-01T10:19:02","slug":"how-to-increase-page-rankings-on-search-engines","status":"publish","type":"post","link":"https:\/\/eye10.io\/blog\/how-to-increase-page-rankings-on-search-engines\/","title":{"rendered":"How to increase page rankings on search engines"},"content":{"rendered":"

The first page of a search engine result (SERP) is thought to capture anywhere between 71% and 95% of all traffic. So it makes sense that all website owners want their pages to rank as close to position #1 as possible. At the very least, a position of at least #10 or higher will mean your website lands on the first page of a search engine.\u00a0<\/span><\/p>\n

It sounds so easy, but getting your pages to appear first, or at least on the first page of a search engine can be a challenge. But don\u2019t give up, as your persistence is well worth it if you want to build page traffic and increase conversions over time.\u00a0<\/span><\/p>\n

Whether you\u2019ve just created your website, or need to improve an existing website, here are our top tips for increasing your page rankings to guide you.\u00a0<\/span><\/p>\n

H2: Check your page rankings<\/b><\/p>\n

Every page on your website will have different rankings. These rankings will likely fluctuate often depending on how competitive the search term is (keyword difficulty).\u00a0<\/span><\/p>\n

As we know, any position below #10 seriously reduces the chance of your content being found organically. That\u2019s because few people scroll past the first results page of Google.<\/span><\/p>\n

The first step is to check your page is indexed, which you can do for free with <\/span>Google Search Console<\/span><\/a>. Once you know your page is live, you can then use Eye10\u2019s Rank Checker to keep tabs on its position number.\u00a0\u00a0<\/span><\/p>\n

If you notice your page slips out of the top 10 or doesn\u2019t seem to be increasing from an even lower position, then you know you have work to do. For the most competitive websites, all eyes are on that position #1 prize.\u00a0<\/span><\/p>\n

But be prepared, it can take a lot of time and effort to get there, especially if your website is fresh on the scene.\u00a0<\/span><\/p>\n

H2: Decide on or adjust your focus keyword\u00a0<\/b><\/p>\n

In SEO, a focus keyword is a word or phrase that best describes that page. All of the page\u2019s content should then be based around that keyword.\u00a0<\/span><\/p>\n

For instance, on the Eye10 homepage, \u2018SEO software\u2019 is an appropriate focus keyword. That\u2019s because our tool is SEO software and everything on the page supports this.\u00a0<\/span><\/p>\n

Have a check to see what keywords your page is ranking for, and whether these best support conversions or not. If the focus keyword is appropriate, the content then needs to expand on it. This may include answering related questions or including variations of the phrase throughout your content.\u00a0<\/span><\/p>\n

Throughout, keep in mind the search intent your users have, along with providing a relevant and helpful experience.\u00a0<\/span><\/p>\n

H2: Create quality content<\/b><\/p>\n

SEO goes far beyond adding keywords to your content or even speeding up your pages. Just like when you visit a website, your users also want to find a result that quickly meets their needs.\u00a0<\/span><\/p>\n

Make sure your content is well written and presented engagingly. Don\u2019t be afraid to include images, infographics, or videos to support your content (the file sizes can also be optimized to reduce the page load time).\u00a0<\/span><\/p>\n

Overall, everything the user could want from the page should be given to them. So if they think they are getting a particular service, function, or even piece of information from your page – make sure you give it to them. Otherwise, users will head elsewhere.\u00a0<\/span><\/p>\n

H2: Get more backlinks<\/b><\/p>\n

Backlinks refer to websites that share a link back to your website. It\u2019s important to have backlinks because they act as a seal of approval from other websites. Backlinks show Google that your site is trustworthy and relevant.\u00a0<\/span><\/p>\n

There are many ways to go about getting backlinks, some of which can actually do more harm than good to your website. Spoiler alert: Avoid spammy practices such as paying for backlinks on low authority websites.\u00a0<\/span><\/p>\n

In the first instance, make sure your content is sharable to encourage organic backlinks. There are various social media icons, link shorteners, and similar plugins or tools you can use to facilitate the easy sharing of your content.\u00a0<\/span><\/p>\n

Then concentrate on encouraging good backlinks. This means backlinks that come from a trusted source with a high domain authority score.\u00a0<\/span><\/p>\n

In Eye10\u2019s Backlink Checker, you can see both the quantity and the quality of the backlinks any of your pages have.\u00a0<\/span><\/p>\n

H2: Check your website works properly<\/b><\/p>\n

Everyone appreciates being able to load a website properly and quickly.\u00a0<\/span><\/p>\n

Use our following checklist to ensure nothing on your website is preventing you from climbing the search engine rankings:<\/span><\/p>\n