{"id":300,"date":"2022-09-01T19:07:09","date_gmt":"2022-09-01T19:07:09","guid":{"rendered":"https:\/\/eye10.io\/en\/blog\/?p=300"},"modified":"2022-09-01T19:08:55","modified_gmt":"2022-09-01T19:08:55","slug":"a-beginners-guide-to-seo","status":"publish","type":"post","link":"https:\/\/eye10.io\/blog\/a-beginners-guide-to-seo\/","title":{"rendered":"A beginner’s guide to SEO"},"content":{"rendered":"

They make starting a website for your business or hobby look so easy, right? Fun templates to choose from. Endless colour options. The excitement of sharing your new website with friends and family once it goes live.\u00a0<\/span><\/p>\n

That is, until the reality sets in that getting your website to rank on search engines so that you can attract a healthy amount of traffic to your pages, and if you sell products or services, bag those all-important conversions isn’t as easy as it looks. From there, enthusiasm wanes, and it’s tempting to give up.<\/span><\/p>\n

But wait! The missing piece of the puzzle here is SEO. That’s because it doesn’t matter how fancy your website may look, what hosting package you opt for or even what your website’s niche relates to – without SEO, your website simply isn’t going to be found.\u00a0<\/span><\/p>\n

So what exactly is SEO, and how can you understand it so that you can make meaningful changes to your website that will actually help it to rank on search engines? If you\u2019re new to SEO, here’s what you need to know.\u00a0<\/span><\/p>\n

H2: What is SEO?<\/b><\/p>\n

Search engine optimisation (SEO) is the practice of enhancing your website’s content, performance and trustworthiness to encourage higher rankings on search engines.\u00a0<\/span><\/p>\n

It’s fair to say that SEO is pretty important, as the first page of a search engine results page for any related query captures 71% of all web traffic. So, if your pages aren’t ranking between positions #1- #10 for related search queries, it’s very unlikely they will be found at all.\u00a0<\/span><\/p>\n

SEO is here to fix that for you. It involves using techniques that state the relevancy of your website to search engines and help build trust and authoritativeness in your niche – all with the intention of making your website and each of its pages rank higher on search engines.\u00a0<\/span><\/p>\n

H2: How does SEO work?\u00a0<\/b><\/p>\n

SEO is a method of communication between your website, search engines and users who type in queries into search engines.\u00a0<\/span><\/p>\n

To you, Google queries such as ‘Easy dinner recipes’ or ‘When did Neil Armstrong walk on the moon?’ might just appear as words. However, these words are <\/span>actually treated as data <\/span><\/i>by search engines.\u00a0<\/span><\/p>\n

Users type in search queries, and search engines then crawl websites for related answers based on the words (aka data) that have been typed or even voice searched.\u00a0<\/span><\/p>\n

If the words match with the answers found on your website, and if your website also provides an excellent browsing experience – then there\u2019s a good chance it will rank highly on search engines and be the result that is clicked on by users. Therefore, SEO is the means to making all of that happen.\u00a0<\/span><\/p>\n

H2: What are the different types of SEO?<\/b><\/p>\n

There are various techniques that SEO encompasses. Some of which relate to a website\u2019s page content (on-page SEO), its performance (technical SEO), as well as how many other websites link to that website (off-page SEO).\u00a0<\/span><\/p>\n

All 3 SEO aspects work together to determine if your website is relevant, provides a good user experience and is trustworthy.\u00a0<\/span><\/p>\n

H3: On-page SEO<\/b><\/p>\n

On-page SEO refers to all elements on the page including your website\u2019s content and the metadata which appears on search engines. On-page optimisation needs to be implemented within aspects such as your website\u2019s written content, headings, images, website design and page metadata.\u00a0<\/span><\/p>\n

On-page SEO techniques include:<\/span><\/p>\n