Keyword Mapping: Best Practices for Organizing and Prioritizing Keywords

One aspect of keyword research many people often skip is determining which keyword goes on which page on the website. This becomes an almost unsolvable situation when the keyword list you have built is massive.

You want to optimize your web pages for the most relevant keywords. And you want to avoid keyword stuffing too. How do you know which keywords should be optimized for which page?

This is why we have keyword mapping, a process by which you can organize your keywords into groups based on various factors and then prioritize those keywords depending on your marketing objectives.

This ensures that each page is optimized for relevant keywords and that you have a wide spread of keywords over your entire website instead of concentrating on a few web pages.

Having established that keyword mapping is mainly grouped into two processes (organization and prioritization). We shall now delve into the various methods that enable them.

How to Organize Keywords

Once you have a huge list of keywords, perhaps by using the Eye10 Keyword Planner to generate them, the next plan should be to organize keywords into multiple categories. You can achieve this through different methods, whether by topic, search intent, or relevance. Each of these will be explained here.

Topic Grouping

If your website focuses on a very broad subject, one way to quickly sort your keywords is by organizing them by the natural topics to which they belong. This would, in fact, already help you form a framework for your website through pillar pages and topic clusters.

So, for example, if you run an online clothing store, you should group keywords by various categories such as “men’s,” “women’s,” “children’s,” etc. Through this, you can be sure it would be easy to target the most relevant keywords for their topics.

Search Intent Grouping

The importance of search intent in SEO cannot be overemphasized since the end recipient of all your efforts is the audience you are trying to reach. So, it would be best if you had an idea of what they are seeking to target the right keywords to reach them.

Keywords can have informational, navigational, commercial, or transactional intent. Based on the perceived reason why someone is searching for a particular keyword, then you can group keywords. This is also a clever way of sorting your marketing funnel, as transactional intent keywords tend to be further down.

Relevance Grouping

In addition, you can also group keywords by their relevance to the content of each particular page of your website. So, certain keywords should go on your ‘about us page but may not fit well elsewhere and vice versa.

This relevance grouping is crucial if you already have a growing website. You want to make sure that your new keywords fit well into your existing content, which is what this manner of grouping keywords helps you achieve.

Best Practices for Prioritizing Keywords

Once you have organized your keywords, the next step is to prioritize them. The goal is to determine which keywords are most important for your business and which pages on your website should be optimized for those keywords. Here are some important factors to consider in this regard:

Search Volume

Keywords with high search volumes are generally more valuable because they represent a larger potential audience for your business. The logic is straightforward. If several people search for a particular keyword, their interest in it is high.

By prioritizing these high-volume keywords, you can ensure that your website targets the most valuable keywords for your business.

Competition

This has to do with how many other websites also target a particular keyword and is invariably linked with the search volume. Keywords with a high search volume often mark high competition. Thus, they are difficult to rank for.

Hence, many websites opt for low-difficulty keywords, such as long-tail, to improve their chances of ranking well in SERPs.

It’s important to prioritize keywords based on competition because that helps you know how many other websites compete with you for the same audience. With the Eye10 Competitor Research tool, you can access this detail, including any potential keyword gaps and similarities.

Relevance, again

Whenever topics on keyword optimization come up, relevance is always being discussed. It is an important factor in not just organizing keywords but also in prioritizing keywords.

After all, you’d want to pick the most relevant keywords for your target audience and focus on those before optimizing for less relevant nice-to-haves. However, it’s important to note that relevance does change, and seasonal trends in SEO prove this, so you have to take note of that.

Tips for Keyword Mapping

Having considered how you can optimize your keyword list, you must know that different websites apply different rules based on their needs. However, here are some general tips you might want to remember.

• Be Organized: to ensure effective keyword mapping, it is important to properly structure your list and establish a clear structure for your content. This includes spreadsheets, mind maps, etc. It also helps with collaboration. The Eye10 Keyword Planner allows you to export your keyword list as a CSV file.

• Use Diverse Keywords: there might be a tendency to only focus on one type of keyword, but don’t fall for this. While using keywords aligned with your business objectives and target audience is important, always use a diversity of keyword types for the best results.
• Update the Keyword Map Regularly: like in the rest of the world, change is the only thing constant in SEO. Therefore, you must update your keyword map regularly to ensure that it is effective. Always keep up with industry trends and analyze customer behavior to align your keywords correctly.

Conclusion

For any successful SEO effort, keyword mapping is one of the tasks you must undertake. And this must be done to fit the rest of your SEO goals and objectives.

Eye10 provides real-time data and insights to access keyword information based on your website. All you need to do is export it to your email address and work collaboratively with your colleagues. With the Keyword Planner and Competitor Research tools and others from Eye10, you can easily elevate your SEO by signing up immediately.