How Link Placement Affects the Flow of Link Equity

Link equity refers to the value and authority passed from one webpage to another through hyperlinks. When a webpage links to another, it passes a certain amount of its link equity to that page.

The placement of a link on a page can significantly impact its value and authority, affecting the flow of link equity throughout the website. So, if you’re ready to unlock the power of link placement and optimize your website for success, keep reading!

Popular Link Placement Positions

It’s important to note that the effectiveness of a particular link placement may vary depending on factors such as the type of website, the target audience, and the specific goals of the website owner.

Here, the Eye10 Backlink Checker is useful, giving you an overview of all referring links and specific details about them. In any case, there are some popular positions for link placement on a website:

1. Header links: This is the top part of a web page that usually contains the logo, site name, navigation menu, and sometimes a search box or a call-to-action button. Links in the header are usually visible on every website page and can help users navigate easily. Cons may include limited space for links and potential clutter if too many links are included.
2. Footer Links: These are placed at the bottom of a webpage, often in a separate section or menu. Pros of footer links include the ability to include additional navigation and informational links without cluttering the main content of the page. However, links in the footer may not be prominent or authoritative for SEO purposes, and some users or crawlers may ignore them.
3. Sidebar links: This is a vertical column on one side of a web page (left or right). Sidebar links usually promote additional content such as ads, widgets, related posts, categories, etc. You can achieve this without disrupting the flow of the main content, but you risk distracting users from the same.
4. Body text links: These are links placed within a webpage’s main content. Body text links usually offer more context and are more relevant to the surrounding content, which can improve their click-through rates. However, they carry the risk of potential disruption to the flow of the main content. You should be very careful here to avoid spamming or diluting the value of other links.
5. Image links: You can also attach links to images on a webpage. Visuals are always known to draw people’s attention, which could be a great tactic for your internal linking strategy. If you are going this route, be ready to balance the visual benefit with potentially limited space for link text. Your audience could also be confused if the image is unrelated to the linked content.
6. Call-to-action links: These are links that are placed within a call-to-action button or text. Pros of call-to-action links include their focus on driving specific actions or conversions, such as signing up for a newsletter or purchasing. Cons may include potential oversaturation if too many CTAs are included on a page.

Ultimately, the best link placement will depend on various factors and may require testing and experimentation to determine the optimal approach. The Eye10 Backlink Monitor enables you to conduct ongoing real-time audits of the state of your link profile.

Factors to Consider When Placing Links

Considering these factors, you can make informed decisions about where to place links on your pages to maximize their effectiveness and improve the user experience. Links should:

• Be relevant to the content of the page where they are placed. A link that is not relevant to the content of the page may not be clicked on, or worse, may confuse or frustrate the user.
• Fit into the context of the surrounding content. For example, a link to a product page should be placed near a product description or review, not in a random paragraph.
• Use descriptive and accurate anchor texts that tell the user what to expect when they click. For example, a link to a blog post about SEO tips should use “SEO tips” as the anchor text, not “click here” or “this article.” Use the Eye10 Keyword Planner to generate keyword ideas.

• Be readable and easily distinguishable from other text on the page. This can be achieved using different colors, bolding, underlining, or other visual cues.
• Match the user’s intent and expectations for opening the webpage in the first place. For example, a link to a product page might be more effective if placed near a call-to-action or in a section of the page that discusses the product’s benefits.
• Maximize chances of being clicked on by users. Use data on click-through rates (CTR) to determine the effectiveness of different link placements and adjust your strategy accordingly.
• Cohere with the design and layout of the page. Too many links in a particular area or font that is difficult to read can make the page appear cluttered or unprofessional.

Conclusion

Proper placement of links can not only improve the user experience but also boost search engine rankings and increase traffic to your website. By understanding the factors that influence link placement, you can make informed decisions that optimize the flow of link equity throughout your site.

Using the combination of SEO tools offered by Eye10, you can take this process several steps further as you glean insights from real-time data. Begin by signing up on Eye10 now.