Effective Tips for Building Backlinks for a New Website

Many new websites struggle a lot with ranking on search engines. There is a lot of competition in SEO, and established websites are always prioritized because, over time, they have proven reliable.

If your website is new, it is up to you to prove that it is a reliable source of information in the niche you have chosen. And one of the fastest ways to do so is through building links to your website. This is not necessarily easy. A breakthrough could take several weeks or months.

However, if done effectively, you can produce immense results quickly. This article helps you to understand how to do that.

Focus on creating high-quality content.

The most effective strategy to build backlinks to your website is to create high-quality content. In this case, ‘high-quality’ means comprehensive and well-researched articles and blog posts.

SEO is a highly competitive field where your expertise and authority matter greatly. That’s the idea behind backlinks: they are authority signals. A backlink says, “I don’t have enough info about this aspect; check out this other website for more details.”

Therefore, if you want your website to be the one people are linking to, you must fulfill your end of the bargain by delivering immense value in every content you put out.

This also includes producing well-written posts without grammatical blunders that might make you appear unprofessional. You must also be diligent about keyword research, using the Eye10 Keyword Planner to identify relevant keywords to rank for.

Is it enough to write high-quality content?

High-quality content is insufficient to earn backlinks, especially for a new website. After all, people can only link to content they notice; if your content never meets their eyes, no one will ever link to you.

Therefore, creating high-quality content is only the foundation for effective link-building, albeit a very critical foundation. However, it shouldn’t be your destination. Having written valuable and authoritative content, you have to put yourself out there. Earning backlinks comes by asking.

Several developing and even established websites still reach out to editors of other websites for backlinks. So, it’s important to master the skill now that your website is young.

How to request and earn backlinks

How do you ‘just ask for a backlink,’ though? What should you pitch, and how should it be expressed? More so, who should you pitch?

a. The best websites to pitch

To begin with the last question, you must always pitch relevant websites. That is, websites with content related to yours and authoritative in that field. This would form a basis for cross-partnership.

This doesn’t mean that you should only reach out to websites in your niche. For instance, an investment website could find an opportunity for cross-partnership with another website that talks about health, education, or manufacturing, as both niches have a clear relationship.

b. The best manner to pitch

In addition, it is important to know how and what to pitch. The best idea is to understand what site owners are looking for. Note that you are the one who has gone asking for a backlink. So you must be able to provide them with evidence that what you have is relevant to their website and their audience.

Therefore, in your pitch, you must highlight and emphasize the potential benefits the site and its audience would get. This is another reason why it’s important to have written high-quality content prior. Innovative content, such as an original study conducted from scratch, also sells well. As far as it is relevant and high-quality, many bloggers would not mind.

c. Examples of effective pitches

You want to avoid your email pitches getting lost in the stack. How do you make your pitches stand out? The following are example email pitches that would work well and get you noticed:

Hi [Name],

I’m [Your name], a [Your role] at [Your company]. I recently read your post on [Topic] and found it very informative and helpful. You did a great job explaining [Summary of their post].

I am reaching out to recommend a piece of content I wrote that I think would be a valuable addition to your post. The post comprehensively explores [Your topic] and examines [Brief summary of your content].

Here’s the link to my guide: [Your URL]

Would you like to check it out and possibly link to it from your post? I think it would complement your content nicely and make it even more useful for your audience.

Please let me know what you think. I appreciate your time and attention.

Best,

[Your name]

Otherwise, you may also want to employ the broken link-building tactic, using a tool such as the Eye10 Backlink Monitor to identify broken links on a website and then reach out to the site owner with well-written content in place of that broken link.

Here is how the email pitch can go:

Hi [Name],

I’m [Your name], a [Your role] at [Your company]. I’m a big fan of your blog, and I especially enjoyed your recent post on [Topic].

I noticed that you have a broken link on that post. It’s the one that points to [Source name] about [Topic]. You might want to fix it so your readers don’t get a 404 error.

While you’re at it, I suggest a replacement link. I recently published an article on [Your topic] that covers [Summary of your article]. It would be a great fit for your post and provide more value to your readers.

Here’s the link to my article: [Your URL]

Would you mind checking it out and considering adding it to your post?

I appreciate your time and attention. Please let me know what you think.

Best,

[Your name]

Of course, these are only templates. Depending on your goals and experience, you would learn to craft better and more relevant pitches.

However, avoiding unethical tactics such as paying for backlinks or joining link farms would be best. Google actively frowns against these practices, and they may get your site penalized.

Conclusion

Never forget that building backlinks is not, in any way, easy. In fact, for a new website, it could not be easy. So, you must be strategic and diligent about building backlinks to your website.

It would be best if you also armed yourself with tools to gain real-time insights and comprehensive data on various aspects of your SEO. With Eye10 SEO tools, you are guaranteed this. And that’s why beginner and expert marketers alike are gravitating toward Eye10. You, too, can’t be left out. Sign up today to experience the difference.